Google’s Hummingbird and the Importance of Social Signals

Google’s new Hummingbird engine for search is finally starting to give us some clues as to what Google is prioritizing in its algorithms now (mainly mobile and contextual).

Here are a couple of good sources and videos for you to ponder while you plan out your site’s marketing strategy.

Both links and social signals are forms of social proof, but they have different aspects to how they work and what is involved. For that reason, I expect there will be differences in how they are applied by Google. Regardless, building your reputation across many platforms and getting lots of different types of social proof signals is the heart of online marketing these days.

via What Everybody Missed About Hummingbird: Social Signals.

We can focus on the root of the matter: the major reason that Google has rolled out Hummingbird is because it wants to offer relevant and helpful results to conversational, voice searches. By creating content that is suitable for mobile users, you can optimize it for the Hummingbird algorithm.

via Six Vital Google Hummingbird Questions Answered.

While the Panda and Penguin updates were more punitive in nature, Google is giving out prescriptions for webmasters now. Namely, make sure your content is relevant to mobile users and more easily found in a “conversational” context.

Posted by Sam Harrelson

I work with businesses, churches, and nonprofits to find solutions for their strategic planning and marketing needs. Get in touch to see how I can help your group face challenges of the 21st century while keeping your authentic voice.

2 Replies to “Google’s Hummingbird and the Importance of Social Signals”

  1. […] obviously rules the roost when it comes to advertising on the web, but as Google continues to try and find its own footing with the Hummingbird update to better encompass mobile user experience (which is an important and growing traffic segment, of […]

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  2. Thanks you for this humminbird post.

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