Google’s new Hummingbird engine for search is finally starting to give us some clues as to what Google is prioritizing in its algorithms now (mainly mobile and contextual).
Here are a couple of good sources and videos for you to ponder while you plan out your site’s marketing strategy.
Both links and social signals are forms of social proof, but they have different aspects to how they work and what is involved. For that reason, I expect there will be differences in how they are applied by Google. Regardless, building your reputation across many platforms and getting lots of different types of social proof signals is the heart of online marketing these days.
We can focus on the root of the matter: the major reason that Google has rolled out Hummingbird is because it wants to offer relevant and helpful results to conversational, voice searches. By creating content that is suitable for mobile users, you can optimize it for the Hummingbird algorithm.
While the Panda and Penguin updates were more punitive in nature, Google is giving out prescriptions for webmasters now. Namely, make sure your content is relevant to mobile users and more easily found in a “conversational” context.