Keyword Research Tips

Good overview of keyword research here. Too many people neglect the usefulness of thinking through important terms and keywords in their web site’s content or blog posts. If you ask a Googler how to rank better in their search engine, they’ll tell you to “write great content.” That’s true but deliberately thinking about your “main … Continue reading Keyword Research Tips

What is Local SEO?

Here’s a good read on the thinking behind “local SEO” and how to implement some of the strategies on your website. We do this for a number of clients when we build or revise their sites, particularly churches and nonprofits (and small businesses) who really depend on local search traffic in fundraising or awareness campaigns. … Continue reading What is Local SEO?

Mobilegeddon for Websites

Honestly, most of the sites that are going to be adversely affected by Google’s algorithm change to favor mobile-friendly sites don’t rank well already. I see it everyday in my work with churches and non-profits whose sites date back to 2006 or 2007 and are mostly using static designs or a host that charges extra … Continue reading Mobilegeddon for Websites

What Does Google’s New Personalized Search Mean for Marketers?

When working with our clients on search campaigns, one of the most common conversations I have is about the nature of Google searches and how, if you’re signed in to your Google account, things aren’t universal (despite the “universal search” term). To drive this home more, Google is now blending its (awesome) Google Now type … Continue reading What Does Google’s New Personalized Search Mean for Marketers?

Facebook Kills EdgeRank

From The Next Web: One of the key pieces of technology Facebook relied on in the past to aid in content discovery was EdgeRank. It was revealed that this form of technology is no longer in use. The company utilized this algorithm that looked at a post’s affinity, weight, and time decay to help determine … Continue reading Facebook Kills EdgeRank

Google Blimps

Fascinating… Google blimps will carry wireless signal across Africa (Wired UK): “Search giant Google is intending to build huge wireless networks across Africa and Asia, using high-altitude balloons and blimps.” Continue reading Google Blimps