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Keyword Research Tips

Good overview of keyword research here. Too many people neglect the usefulness of thinking through important terms and keywords in their web site’s content or blog posts. If you ask a Googler how to rank better in their search engine, they’ll tell you to “write great content.” That’s true but deliberately thinking about your “main …

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What is Local SEO?

Here’s a good read on the thinking behind “local SEO” and how to implement some of the strategies on your website. We do this for a number of clients when we build or revise their sites, particularly churches and nonprofits (and small businesses) who really depend on local search traffic in fundraising or awareness campaigns. …

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Mobilegeddon for Websites

Honestly, most of the sites that are going to be adversely affected by Google’s algorithm change to favor mobile-friendly sites don’t rank well already. I see it everyday in my work with churches and non-profits whose sites date back to 2006 or 2007 and are mostly using static designs or a host that charges extra …

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Yoast SEO Plugin and Modified Headers

  I’ve used Yoast’s SEO WordPress plugin a great deal in the past when I needed a “set it and tinker when necessary” on a client site or affiliate site we’ve developed. I decided to give it a go with the fresh WordPress install we’re using for CostPerNews and discovered something that I’ve heard others …

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Google Keyword Tool Replacements

Google has removed access for its Keyword Tool that was a part of its AdWords platform. So now what do you do? With Keyword Planner, we’ve combined the functionality of Keyword Tool and Traffic Estimator to make it easier to plan search campaigns. That’s why Keyword Tool is no longer available. You can use Keyword …

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What Does Google’s New Personalized Search Mean for Marketers?

When working with our clients on search campaigns, one of the most common conversations I have is about the nature of Google searches and how, if you’re signed in to your Google account, things aren’t universal (despite the “universal search” term). To drive this home more, Google is now blending its (awesome) Google Now type …

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Facebook Kills EdgeRank

From The Next Web: One of the key pieces of technology Facebook relied on in the past to aid in content discovery was EdgeRank. It was revealed that this form of technology is no longer in use. The company utilized this algorithm that looked at a post’s affinity, weight, and time decay to help determine …

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Be Careful With Your Clever Domains

Google’s Matt Cutts with a clear warning about using clever domains ending in country codes such as .es, .io, .li etc: Another reason we like to stick with .com, .net or .co!

How Does Search Work?

Google has put together an amazing graphic guide to how they run their search engine in 2013: How Search Works: From Algorithms to Answers | Google We’ll definitely be using this in client pitches in the near future. Worth your time to check out.

Affiliate Sites and Mobile Traffic

Mobify has a great post with a few informative links and stats about mobile traffic and its implications for marketing on the web in 2013… 13 Stats to Convince Your Boss to Invest in Mobile in 2013 | Mobify: “To help you pitch your boss and frame the situation from their perspective, we’ve prepared a …

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Debunking Facebook’s Graph Search

TechHive has a good post up today on what Facebook’s Graph Search (beta) does and what it means to us as users: How to use Facebook’s Graph Search (and why you would even want to) | TechHive: “Once Graph Search is on, Facebook prompts you to ‘search for people, places, and things.’ Start typing. Graph …

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