Interestingly enough, Sony has been a great study for how businesses (large and small) can leverage Pinterest to drive traffic and revenue back to a site.
Sony has done a great job of not just community evangelization and using Pinterest as a place to engage current and potential customers, but they have also successfully cross promoted their own account there with promotional emails to existing newsletter subscribers.
The one thing many companies, especially in the performance marketing industry, look over when creating social media campaigns is the need to promote accounts via something like an existing newsletter subscriber base. By combining those two, there’s a great potential left on the table for many companies…
Pinterest Suggestions from Sony
1. Send a dedicated Pinterest email to showcase your boards and encourage following
2. Add the Pin It button next to product shots in emails to get people pinning
3. Create unique boards that appeal to different groups of people
via Sony: Making email more interesting with Pinterest | Pinterest for Business.
4 thoughts on “Pinterest Suggestions from Sony”
Thanks to share your wonderful ideas…………………
I am using pintrest since 2011 but never new about its features thanks for sharing this information on this site… I am going to try this new feature thanks
Thanks Sony for such an useful Suggestion m gonna use it in mine Pinterest Board now!!
Thanks For Sharing
Nice sample of how Sony is using it. What other companies do you find are using Pinterest the most effectively? Anyone on a smaller scale worth mentioning? We use it but it is low priority, mostly for exposure and content promotion.