Within the advertising industry, the debate about whether advertising works on Facebook is not new. A survey last year showed over 60 percent of small business owners felt advertising on Facebook was ineffective. The lawsuit takes it a step further, saying Facebook is misleading advertisers. Source: Does Facebook Really Work? People Question Effectiveness Of Ads … Continue reading Do Facebook Ads Really Work?
"Nearly all marketers (83%+) who've been employing social media marketing for 1 year or longer report it generates exposure for their businesses." I'm skeptical of these sorts of reports generally, but SME does a good job of presenting digestible data. There are certainly some good takeaways here for businesses of all sizes, nonprofits, and churches looking to … Continue reading 2018 Social Media Marketing Industry Report by Social Media Examiner
Good advice to consider here, particularly for nonprofits and churches on slimmer marketing budgets looking to make the most impact possible on social media... What about content that doesn’t show a clear logo? What about companies with unbranded or non-logoed products? We’ve seen that a huge percentage of the content shared and posted on Pinterest … Continue reading Your logo and Instagram content
Interestingly enough, Sony has been a great study for how businesses (large and small) can leverage Pinterest to drive traffic and revenue back to a site. Sony has done a great job of not just community evangelization and using Pinterest as a place to engage current and potential customers, but they have also successfully cross … Continue reading Pinterest Suggestions from Sony
While tools like Storify have been doing something similar to this, Twitter's newly unveiled custom timelines feature could be incredibly popular (and valuable for your business): Starting today, we are introducing the ability to create custom timelines in TweetDeck. Custom timelines, which were just announced, are a new type of timeline that you control by … Continue reading Twitter Learns from Pinterest
Pinterest has announced their iteration of web analytics for bloggers, businesses and groups with a verified website in the profile of the popular sharing service: Introducing Pinterest Web Analytics - Pinterest Blog: "Bloggers, businesses, and organizations often ask us, “what are people pinning from my websites?” These website owners help create the content on Pinterest … Continue reading Pinterest Gets Analytics
Spreading videos you've already made (and the ones you haven't made yet) to social channels is one of the common sense things that many marketers don't do well. On top of that, making sure to do more than just link or embed your videos on sites as if you're simply broadcasting is something most marketers … Continue reading Spreading Too Thin on Social Sites
We use this as our internal "cheat sheet" for social media sites such as Facebook, Twitter, Pinterest and Google+ at Harrelson Agency for finding the right size for images and texts. It's a great quick reference to help our clients get the job done. You can grab a copy from Scribd below or use this … Continue reading Social Media Marketing Sizes Cheat Sheet
I wish Craig would have included his sources for which research he cites here... Should You Use Social Login’s?: "Wondering which social logins are the most popular option among users? Well, according to research, 42 percent of social logins use Facebook while the remaining alternatives are fairly equally distributed among Yahoo, Paypal, Google and others. … Continue reading What is the Job of Social Logins on Your Site?
Last week I posted about the rise of "Like-Jacking" on Facebook and why digital literacy is so important. The WSJ covers the issue this morning as well... Spam Finds a New Target - WSJ.com: "A common social-spam attack on Facebook, known as "like-jacking," involves duping users into clicking on an image that looks as if … Continue reading More on Like-Jacking and Quality Traffic