Split testing is incredibly important as all good marketers know.
A/B split testing on mobile is extremely important as more marketers are realizing in 2013 and definitely into 2014. I came across this webinar this morning and thought I’d share as it’s always a good idea to hear tactics from others to improve conversions (especially in mobile):
In one hour, you’ll learn:
How the right mobile strategy can accelerate your marketing ROI
Key mobile web design elements that improve conversions
How to use mobile A/B testing to drive conversions through the roof
via A/B Testing for Mobile Websites: A Crash Course Webinar | Mobify.
I hope people will consider this A/B Testing for Mobile Websites
Webinar as a big opportunity for growth. Just an advice to newbies on
A/B testing, Its always best to create at least 3 designs (minimum) to
compare. Monitor and study the results to see which design best attracts
visitors to your site, and generates the highest ROI.