Commodified Authenticity and Social Media

Good read…

The demand for commodified authenticity is an expression of consumers’ nostalgia for a never-existing time when one had total control over the development of one’s identity. That sort of authenticity has always been a fiction, but the very real existence of goods that signify authenticity masked that fact. Consuming authentically could seem to prove fidelity to our “real self.”

via Google Alert for the Soul – The New Inquiry.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s