Commodified Authenticity and Social Media

Good read…

The demand for commodified authenticity is an expression of consumers’ nostalgia for a never-existing time when one had total control over the development of one’s identity. That sort of authenticity has always been a fiction, but the very real existence of goods that signify authenticity masked that fact. Consuming authentically could seem to prove fidelity to our “real self.”

via Google Alert for the Soul – The New Inquiry.

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