We’ve known for a few months that Google was going to start ranking websites based on their ability to be displayed on mobile devices such as phones and tablets as well as traditional laptops and desktops. Looks like April 21 is the big day to have made the switch to a mobile-friendly site:
Big news from Google today: beginning April 21, the company will increase the ranking of sites that are mobile-friendly.
via Google Will Rank Your Site Higher If It’s Mobile Friendly.
Why is this important for non-profits, churches, religious groups, and community orgs in addition to startups and small businesses (most of our clients)?
Because even though search has had to share the limelight with social networks in terms of being “found” and “discovered” on the web, it’s still incredibly important to rank as well as you can in Google as search is still dominant.
You simply can’t afford to have a website that doesn’t display properly on an iPhone, iPad, Android, Windows Phone etc after April 2015.