Keyword Research Tips

Good overview of keyword research here. Too many people neglect the usefulness of thinking through important terms and keywords in their web site’s content or blog posts. If you ask a Googler how to rank better in their search engine, they’ll tell you to “write great content.” That’s true but deliberately thinking about your “main … Continue reading Keyword Research Tips

Your phone’s homescreen is dead; or how native advertising wins in the post-mobile world

“Part of this will entail  a shift in advertising to permission-based advertising:  asking the consumer whether she wants to see an ad — which would be asking her if she wants to receive information — for a particular brand at the current time. The consumer will have the choice: yes, I’m in the supermarket and … Continue reading Your phone’s homescreen is dead; or how native advertising wins in the post-mobile world

Discovery in Your Comments

Disqus keeps improving both as a commenting and discussion platform but especially as an advertising platform. Disqus gets in right in a critical way. They aren’t selling their advertising strategy to only publishers or only advertisers. They also aren’t leaving out users. Just as we talk of Discovery as a combination of three things (paid … Continue reading Discovery in Your Comments

Mobile Means Disocvery

We like to chirp on and on (and on) about the need for companies to invest in what we call Discovery (again… a blend of organic SEO, paid search and social media campaigns that all tie nice and neatly together at the end of the day and/or month).​ However, one thing that we don’t get … Continue reading Mobile Means Disocvery

Sample Weekly Discovery Report We Provide Clients

Here’s an example of the weekly (or bi-weekly) stats and analytics report we like to provide to each our clients​ about their Discovery (SEO, Paid Search and Social Media Optimization/Ads) marketing campaigns ​(The text, report and analytics are all real-life examples but we’ve changed the client’s name with their permission): Harrelson Agency WEEK 2 Discovery … Continue reading Sample Weekly Discovery Report We Provide Clients