We handle dozens of email marketing campaigns every week. It’s one of the most enjoyable parts of marketing for me, to be honest (I got my start in marketing doing email in 2003 or so). Email marketing is part science, part art, part analytics overload, part psychology, and part gut intuition. When done right, it’s an amazing augment to a wider marketing plan.
Even the popular payment taker Square is getting in on the act.
Here’s a nice intro to email marketing for businesses and groups that are looking to get started…
More than 90 percent of the world’s 2.4 billion email users checked their email at least once a day last year and received over 180 billion emails, according to vero. How are you going to make sure you stand out from the crowd? Marketing is a science and email marketing gives you access to a wealth of data that you can use to grow your results.
Every step in the process – including database segmentation, send number, time of send, subject line, content of email and landing page – is up for testing and analysis.