Email Marketing

The Problem with Trying to Do Your Own Email Marketing 1

The Problem with Trying to Do Your Own Email Marketing

Web designers always bemoan online website creators like Wix and Squarespace for making it too easy to build a website and undercutting their own trade (and pricing). We’ve certainly battled with that at Harrelson Co over the years, especially given that our main client base is made of nonprofits, churches, small businesses, and generally those …

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Growing Your Business with Email

We handle dozens of email marketing campaigns every week. It’s one of the most enjoyable parts of marketing for me, to be honest (I got my start in marketing doing email in 2003 or so). Email marketing is part science, part art, part analytics overload, part psychology, and part gut intuition. When done right, it’s …

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AvantLink Throwing Email and Search Affiliates Under the Bus

AvantLink has a post on their blog addressing the now effective (as of June 1) New York state “affiliate tax.” While most of the post does a good job of laying out the issue with practical examples, this part at the end of the post caught me by surprise: New York Sales Tax, Merchants and …

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