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Kerning. You probably haven’t heard of it, but oh does it matter. It’s why you hire professionals to make your logo. Like myself. *cough* And don’t get me started on why this logo doesn’t include Hawaii or Alaska…
What we have here is a kerning problem. “Kerning” refers to the spacing between letters. It’s easy to see when you have slanted letters like A and W right next to each other. Here’s an example I made in Microsoft Word without kerning.
Rubio’s odd-looking campaign logo is teaching us an important lesson about typography – Vox.