“But when networks engage in excessive arbitrage by packaging and reselling inventory multiple times, visibility into the quality of their inventory diminishes, creating an opening for bad actors to inject invalid impressions into the ecosystem. If this sounds eerily like the relationship between collateralized residential mortgages and the 2008-2009 financial crisis, that’s because it is.”

Source: Malvertising: Three Things You Need To Know – Forbes

About the Author Sam Harrelson

Digital Marketing and Technology Consultant and Podcaster at Thinking.FM

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