Ad Tech Industry’s Impending Crash

“But when networks engage in excessive arbitrage by packaging and reselling inventory multiple times, visibility into the quality of their inventory diminishes, creating an opening for bad actors to inject invalid impressions into the ecosystem. If this sounds eerily like the relationship between collateralized residential mortgages and the 2008-2009 financial crisis, that’s because it is.”

Source: Malvertising: Three Things You Need To Know – Forbes

Posted by Sam Harrelson

I work with businesses, churches, and nonprofits to find solutions for their strategic planning and marketing needs. Get in touch to see how I can help your group face challenges of the 21st century while keeping your authentic voice.

Leave a Reply