“The golden era of mobile apps is already over. Americans have been downloading zero of them per month on average. Most of us have all the apps we need and have narrowed our use down to a few messaging and social networking services. So, instead of wasting thousands of dollars pushing an app on an unwilling public, businesses like Bauer Kitchen are taking their business to services such as Kik, Facebook Messenger and WhatsApp that their customers are already using to text.“
2016 is the year that messaging apps mature into commerce environments that companies will build on top of, rather than building their own apps.
You’ll be ordering food, hailing cabs, buying tickets, and checking the weather all within the same app you message your friends very soon.