“The document, obtained by TechCrunch but kept private to protect its verified source, says businesses will be able to send ads as messages to people who previously initiated a chat thread with that company. To prepare, the document recommends that businesses get consumers to start message threads with them now so they’ll be able to send them ads when the feature launches.”
Messaging is the future of social networking. No doubt.
“People who previously initiated a chat” for Facebook is about as nuanced as people who consume oxygen in their lungs (based on their current model). Expect to see a WHOLE LOT of “if you want to know more, MESSAGE US ON FACEBOOK!” posts / ads in your near future.
Dumb mistakes like this will cost Facebook its rather substantial lead in the messaging space here in the U.S.
Harrelson Marketing will be testing out other ways to do authentic marketing that doesn’t involve this type of cheap real estate move.