Churches Should Realize That Branding is Dead

As with many things to do with marketing and messaging, churches are way behind the curve when realizing that relationships are much more powerful than advertisements or fancy branding. Marketing data points have already moved larger brands to this realization but there’s still a large vacuum in the world of nonprofit and religious org marketing […]

Learning From the Current Media Revolution

From Jim VandeHei, who was one of the co-founders of Politico… In coming years, the revolution will likely demolish much of what we read and watch now. State and local newspapers and TV? Gone. Their models are fatally flawed. General interest magazines such as Time and Newsweek? Gone or unrecognizable shells of their former selves. Traditional […]

Silent Movies as the Future of Video Advertising (Thanks, Facebook)

“Here’s a sure sign of spring, and that Facebook is changing the way marketers create ads… The whole idea is in keeping with the idea of silent movies becoming the future, or at least a future, of advertising. Folks who want to stick around and turn on the sound will get to see and hear […]

All these problems may just be inevitable teething…

“We haven’t had this kind of transformation since television came in the late ‘40s and early ‘50s,” says Marc Pritchard, the marketing boss at Procter & Gamble, the world’s largest advertiser. Grappling with these challenges, however, may spur a shift in the industry’s structure. There will always be startups, particularly because technology changes so quickly. […]

Facebook is going to put ads in Messenger

“The document, obtained by TechCrunch but kept private to protect its verified source, says businesses will be able to send ads as messages to people who previously initiated a chat thread with that company. To prepare, the document recommends that businesses get consumers to start message threads with them now so they’ll be able to send them […]

Marketing Is Evolving; Don’t Get Stuck

Fantastic post from SumAll today: The Switch to Continuous Marketing – SumAll – Blog: “Social media platforms and analytics provide an immediate, continuous feedback loop that puts marketing into an entirely new cycle. It’s now possible to get a faster, deeper sense of your potential customer and to tailor marketing materials to a highly specific demographic.” […]

Foursquare Rolls Out Ads for Businesses

Very exciting news from Foursquare today: Expanding Foursquare Ads to more small businesses around the world | Foursquare Blog: “The idea behind these new ads is simple – connect people looking for somewhere to go with businesses that want to drive traffic to their stores. Foursquare is the best way for those businesses to reach […]

Foursquare Rolling Out Post-Check-In Ads for Brands

AdAge reports that the beloved location-sharing service Foursquare is rolling out check-in ads (with Captain Morgan, in this case) that show up directly after you check in to a certain venue. Captain Morgan and Toys R Us are leading the way with their new ads: Foursquare Rolls Out Check-In Ads With Captain Morgan | Digital […]