Thomas and I recorded a new episode of Thinking Religion last night that covers many of my thoughts about how churches and nonprofits use (and should use) social media, email services, web apps etc in their marketing efforts. My basic point is that “social” media is reaching the same point that “broadcast” media did years ago. Rather than having one or three TV channels for news and shows and 2 main newspapers for the country or one radio commentator that we all listen to, broadcast media as we knew it broke up into many small islands that Netflix and Hulu etc descended from. The same is happening with social media today. Instead of a person having to be on Facebook because that’s where everyone else is, there are many little islands forming off the backs of interests. Don’t build your island on Facebook’s coral reef and expect it to last forever.
You can listen here:
Dr. Thomas Whitley and The Rev. Samuel Harrelson discuss The Great Social Media Reckoning of 2018, broadcast media vs social media, why you need a website (and why your church needs a GOOD website), and the importance of bringing it all back home.