Churches Should Realize That Branding is Dead

As with many things to do with marketing and messaging, churches are way behind the curve when realizing that relationships are much more powerful than advertisements or fancy branding.

Marketing data points have already moved larger brands to this realization but there’s still a large vacuum in the world of nonprofit and religious org marketing that keeps outreach trapped in the pre-internet days.

The Best Marketers Will Realize That “Branding” Is Dead And It’s All About Community Activation And Relationship Building. David Minifie, CXO & Executive Vice President, Centene Corporation

As a CMO, I wanted to elevate from Advertising (like personal injury lawyers) to Brand Building (like Harley Davidson).  As a CXO, however, my perspective has changed.  I want to take Transactions (like glancing at the newspaper sports scores), turn them into Engagements (like reading Sports Illustrated) and then elevate them into Relationships (like being a Cardinals fan in St. Louis).  Manufacturers that focus on branding and not relationships…beware!

— Read on www.forbes.com/

Posted by Sam Harrelson

I work with churches and nonprofits to find solutions for their strategic planning and marketing needs. Get in touch to see how I can help your group face challenges of the 21st century while keeping your authentic voice.

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