More shortly! I just wanted to dust off the podcast. Subscribe here or via your podcast player of choice if you’d like (just search for my name).
I’m constantly on the fence about pre-planning or pre-scheduling too many marketing posts ahead of time on social media. It’s handy, for sure. However, given that events happen without warning, there are real risks that could make whatever you’re trying to do look incredibly out-of-touch.
However, there is a benefit to having a month (or week) long agenda of posts to help keep you or your team on track. Social media is a platform that often rewards spontaneity, and you should be building that into marketing efforts. But it would be best if you had a foundation on which to grow, and a good plan can get you there.
For example, I stumbled upon a free monthlong planner for social media posts in January 2023 from Plann. There is any number of these out there. Still, the benefit is that these calendars take away the guesswork and produce dozens of content pieces that can be used across social networks, promotional materials, videos, recaps, etc.
So spend some time thinking and planning while allowing your marketing efforts to remain responsive and flexible in 2023!
“We are in very early days of the Voice First revolution and Intelligent Voice First interactive advertisements along with true Voice Commerce will form the new backbone to Voice First AI just as pay-per-click and shopping carts formed the last revolution. In the next 10 years “Dumb Pipes” of audio and video channels that do not have Voice First AI deeply integrated, will be seen as ancient as live radio, TV and music downloads look today. Spotify took a great first step in to Intelligent Voice First interactive advertisements.“
Wholly new forms of encyclopedias will appear, ready made with a mesh of associative trails running through them, ready to be dropped into the memex and there amplified.
Fantastic post… every organization, nonprofit, and church could gain valuable insight from the takeaways here:
The best path ahead is to seek out the affected stakeholders and work with them towards a fair and equitable system. If we can identify and remove bias against people with disabilities from our technologies, we will be taking an important step towards creating a society that respects and upholds the human rights of us all.
In-ear devices will be the way we interface with our “computers” (AI assistants) within the next decade…
Kuo reportedly says that AirPods are Apple’s most popular accessory ever, and predicts that the company will go from selling 16 million in 2017 to more than 100 million by 2021.
I’m not a huge fan of the “personal brand” phrase, but I do appreciate how David Bowie (a constructed name and a series of constructed personas) was a “personal brand” of sorts and never in a band (besides those three Tin Machine albums in the early ’90s that we won’t talk about here). Same with Prince. Madonna. Elvis.
It’s a big leap, but creating your space and persona online is more possible than ever:
Your personal brand statement consists of 3 key elements:
• Your target audience: The specific market or people that you serve.
• The value you offer: How you help your target market.
• What makes you unique: Why people choose you over the competition.
Who would have thought the annoying little service that lit up my text messages in 2006 with updates from other text nerds posting to 40404 would go on to become the political and media juggernaut it is today…
President Donald Trump on Saturday took to Twitter to allege social media companies are discriminating against prominent conservatives, saying “we won’t let that happen.”
Interesting stats about the reasons Americans attend or do not attend church regularly…
“For instance, two-thirds of people who cite logistical reasons or that they “practice their faith in other ways” as very important factors in keeping them away from religious services identify with a religion (primarily Christianity), as do 56% of those who dislike features of particular congregations or religious services. Roughly half of those who say they practice their faith in other ways also report praying every day, as do 44% of those who name logistical reasons as key factors in keeping them away from church and 36% of those who dislike elements of services and congregations. By contrast, just 15% of those who do not attend religious services due to a lack of belief say they pray daily.”
As with many things to do with marketing and messaging, churches are way behind the curve when realizing that relationships are much more powerful than advertisements or fancy branding.
Marketing data points have already moved larger brands to this realization but there’s still a large vacuum in the world of nonprofit and religious org marketing that keeps outreach trapped in the pre-internet days.
The Best Marketers Will Realize That “Branding” Is Dead And It’s All About Community Activation And Relationship Building. David Minifie, CXO & Executive Vice President, Centene Corporation
As a CMO, I wanted to elevate from Advertising (like personal injury lawyers) to Brand Building (like Harley Davidson). As a CXO, however, my perspective has changed. I want to take Transactions (like glancing at the newspaper sports scores), turn them into Engagements (like reading Sports Illustrated) and then elevate them into Relationships (like being a Cardinals fan in St. Louis). Manufacturers that focus on branding and not relationships…beware!
— Read on www.forbes.com/