Next Gen and Micro Marketing

Intelligent Voice First Interactive Advertising

“We are in very early days of the Voice First revolution and Intelligent Voice First interactive advertisements along with true Voice Commerce will form the new backbone to Voice First AI just as pay-per-click and shopping carts formed the last revolution. In the next 10 years “Dumb Pipes” of audio and video channels that do not have Voice First AI deeply integrated, will be seen as ancient as live radio, TV and music downloads look …

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Tackling Tech Bias for People with Disabilities

Fantastic post… every organization, nonprofit, and church could gain valuable insight from the takeaways here: The best path ahead is to seek out the affected stakeholders and work with them towards a fair and equitable system. If we can identify and remove bias against people with disabilities from our technologies, we will be taking an important step towards creating a society that respects and upholds the human rights of us all. Via Venturebeat

The future of computers

In-ear devices will be the way we interface with our “computers” (AI assistants) within the next decade… Kuo reportedly says that AirPods are Apple’s most popular accessory ever, and predicts that the company will go from selling 16 million in 2017 to more than 100 million by 2021. — Read on www.theverge.com/2018/12/2/18122232/apple-airpods-upgrade-first-quarter-2019-ming-chi-kuo-rumors

Personal Branding (Not Selling Out)

I’m not a huge fan of the “personal brand” phrase, but I do appreciate how David Bowie (a constructed name and a series of constructed personas) was a “personal brand” of sorts and never in a band (besides those three Tin Machine albums in the early ’90s that we won’t talk about here). Same with Prince. Madonna. Elvis. It’s a big leap, but creating your space and persona online is more possible than ever: Your …

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“We won’t let that happen.”

Who would have thought the annoying little service that lit up my text messages in 2006 with updates from other text nerds posting to 40404 would go on to become the political and media juggernaut it is today… President Donald Trump on Saturday took to Twitter to allege social media companies are discriminating against prominent conservatives, saying “we won’t let that happen.” — Read on www.politico.com/story/2018/08/18/trump-social-media-censorship-conservatives-twitter-facebook-787899

Why People Do or Don’t Go To Church

Interesting stats about the reasons Americans attend or do not attend church regularly… “For instance, two-thirds of people who cite logistical reasons or that they “practice their faith in other ways” as very important factors in keeping them away from religious services identify with a religion (primarily Christianity), as do 56% of those who dislike features of particular congregations or religious services. Roughly half of those who say they practice their faith in other ways …

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Churches Should Realize That Branding is Dead

As with many things to do with marketing and messaging, churches are way behind the curve when realizing that relationships are much more powerful than advertisements or fancy branding. Marketing data points have already moved larger brands to this realization but there’s still a large vacuum in the world of nonprofit and religious org marketing that keeps outreach trapped in the pre-internet days. The Best Marketers Will Realize That “Branding” Is Dead And It’s All …

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Video at every stage of the customer journey

Holistic marketing campaigns that are based on customer journeys and utilize a mixture of text, video, and image based ads have always been the vehicle for real results if you had enough budget. It’s great to see Google (YouTube) helping to make this reachable for nonprofits, community groups, and religious orgs with a limited budget as well… Increasingly, video is also leading people to take action. In fact, globally, conversions generated by YouTube ads are …

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My Experiment With Digital Nomadicism

I’m technically on family holiday vacation this week, holed up in a lovely cabin in the mountains north of Asheville. We have wifi here, but I decided to opt for the Touch and my Blackberry (and Kindle of course) over lugging up the Macbook Pro. I’m actually writing this on the Touch with the fantastic WordPress app. Honestly, it’s pretty smooth and I need to do this more frequently. What I’ve realized this week is …

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Fallacy of Twitter Authority Based on Followers

Michael Arrington backing up Loic Le Meur’s call for something akin to a Twitter PageRank algorithm with authority based on the number of followers: Should Twitter Add Authority-based Search?: “I’m with him on this. Most of the time I just want to read everything people are writing about a topic to more or less take the temperature of the masses on whatever I’m researching. But sometimes it would be nice to hear what just the …

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AOL Opening Up to Growth

Bill Wilson, AOL’s EVP of Programming, emailed me a followup to my post on AOL’s recent successes to let me know that the new comScore Media Metrix reports were out. AOL had significant growth both in the passive page view metric as well as the more active attention metrics. New visitors and users were also both up 9% this year over last. The corporate press release with all of its statistical goodness can be found …

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GeekCast 43: Valley vs Affiliates

GeekCast 43 is up and it’s a good listen. The entire gang of Shawn Collins, Jim Kukral, Lisa Picarille and myself chat about online marketing, gadgets, web2.0 and all-things-geek for 70 minutes. If you’re new to the show, start with this one b/c it’s one of our best (in my opinion). Here’s the mp3 or head over to GeekCast.fm for the stream if you’re of that persuasion. Show Notes: – Shawn Got a Blackberry Bold …

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Twitter Disables Search

First Track and now search… We’ve had to disable person search; it was being abused in ways that were detrimental to the overall stability of the service. We hope to bring out a more stable (and better) version but not in the short term. Tough luck for all the new members who are just finding out about Twitter and disappointing for those of us doing the heavy lifting of evangelizing the Twitter gospel to the …

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Todd and Sam’s Geeky Podcast

Todd Crawford and I recorded our first (in a series) of weekly podcasts focused on all things geeky (gadgets, web2.0, new sites, etc). The show runs about an hour and I thought it was one of he best podcasts I’ve done in a while. http://www.hipcast.com/playweb?audioid=P3b69097de17a55471ec5e2b493ca1b5ebF98QFREYmN2&buffer=5&shape=6&fc=FFFFFF&pc=CCFF33&kc=FFCC33&bc=FFFFFF&brand=1&player=ap27MP3 File Here are the topics: – New iPods (and 2.1 software) – iPhone apps – DropBox – Yammer – BearHug Camp – chi.mp – Netbooks and the culture of streaming …

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XMPP as the Marketer’s Golden Egg; Latency as Magic Beans

XMPP has had a meteoric rise in term of its profile and application over the last two years. Part of that is due to the rise of microblogging services such as Twitter or Identi.ca that leverage the XMPP platform to deliver real time updates to users. However, there has been a hiccup in Twitter’s usage of XMPP over the last few months and that hiccup has helped to give more exposure to XMPP instead of …

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Attractive Microblogging for Marketers 301

During my presentation called “Leveraging Social Media” at Affiliate Summit East, I took up most of the allotted hour to discuss tools and strategies that affiliate marketers could use to help them both better monitor and better participate in the increasingly important social networks out there in the wild. This is an important issue because not only are these networks (in my presentation we touched on Twitter, Friendfeed, Seesmic and Facebook, but there are dozens …

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1,000th Post

“Now, with the blogs, you can share your thoughts with up to 10 people.” This is my 1,000th (published…a few dozen never saw the light of day, thankfully) post on CostPerNews. CPN went live on Nov 1, 2006 and I had no idea where it was going (and still don’t). 19 months later (at an average of 52 posts a month), we’ve hit the magic 1k mark. I knew in October of ’06 that I …

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Twhirl and FriendFeed Room Sharing Coming Soon?

Twhirl (recently acquired by Seesmic) is the most interesting of the Twitter desktop apps. I’ve never been a big fan as I relied heavily on Twitter’s GTalk integration to get real time updates and use Track via XMPP. However, for FriendFeed, Twhirl rocks. So, I found this note from Seesmic’s Loic Le Meur interesting… I’ve been playing with FriendFeed’s Room feature in the Affiliate Marketing Room. It’s fairly nifty and should only get better. Loic …

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ShareASale Knows Marketing

So even though I now work at Motive Interactive, I think this is a great promotion by the ShareASale team. Nicely done and I’d wager that you will definitely be copied on the idea!

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