Intelligent Voice First Interactive Advertising

"We are in very early days of the Voice First revolution and Intelligent Voice First interactive advertisements along with true Voice Commerce will form the new backbone to Voice First AI just as pay-per-click and shopping carts formed the last revolution. In the next 10 years “Dumb Pipes” of audio and video channels that do … Continue reading Intelligent Voice First Interactive Advertising

Tackling Tech Bias for People with Disabilities

Fantastic post... every organization, nonprofit, and church could gain valuable insight from the takeaways here: The best path ahead is to seek out the affected stakeholders and work with them towards a fair and equitable system. If we can identify and remove bias against people with disabilities from our technologies, we will be taking an … Continue reading Tackling Tech Bias for People with Disabilities

The future of computers

In-ear devices will be the way we interface with our "computers" (AI assistants) within the next decade... Kuo reportedly says that AirPods are Apple’s most popular accessory ever, and predicts that the company will go from selling 16 million in 2017 to more than 100 million by 2021. — Read on www.theverge.com/2018/12/2/18122232/apple-airpods-upgrade-first-quarter-2019-ming-chi-kuo-rumors

“We won’t let that happen.”

Who would have thought the annoying little service that lit up my text messages in 2006 with updates from other text nerds posting to 40404 would go on to become the political and media juggernaut it is today... President Donald Trump on Saturday took to Twitter to allege social media companies are discriminating against prominent … Continue reading “We won’t let that happen.”

Why People Do or Don’t Go To Church

Interesting stats about the reasons Americans attend or do not attend church regularly... "For instance, two-thirds of people who cite logistical reasons or that they “practice their faith in other ways” as very important factors in keeping them away from religious services identify with a religion (primarily Christianity), as do 56% of those who dislike … Continue reading Why People Do or Don’t Go To Church

Churches Should Realize That Branding is Dead

As with many things to do with marketing and messaging, churches are way behind the curve when realizing that relationships are much more powerful than advertisements or fancy branding. Marketing data points have already moved larger brands to this realization but there's still a large vacuum in the world of nonprofit and religious org marketing … Continue reading Churches Should Realize That Branding is Dead

Video at every stage of the customer journey

Holistic marketing campaigns that are based on customer journeys and utilize a mixture of text, video, and image based ads have always been the vehicle for real results if you had enough budget. It's great to see Google (YouTube) helping to make this reachable for nonprofits, community groups, and religious orgs with a limited budget … Continue reading Video at every stage of the customer journey

Fallacy of Twitter Authority Based on Followers

Michael Arrington backing up Loic Le Meur's call for something akin to a Twitter PageRank algorithm with authority based on the number of followers: Should Twitter Add Authority-based Search?: "I’m with him on this. Most of the time I just want to read everything people are writing about a topic to more or less take … Continue reading Fallacy of Twitter Authority Based on Followers

Todd and Sam’s Geeky Podcast

Todd Crawford and I recorded our first (in a series) of weekly podcasts focused on all things geeky (gadgets, web2.0, new sites, etc). The show runs about an hour and I thought it was one of he best podcasts I've done in a while. http://www.hipcast.com/playweb?audioid=P3b69097de17a55471ec5e2b493ca1b5ebF98QFREYmN2&buffer=5&shape=6&fc=FFFFFF&pc=CCFF33&kc=FFCC33&bc=FFFFFF&brand=1&player=ap27MP3 File Here are the topics: - New iPods (and 2.1 … Continue reading Todd and Sam’s Geeky Podcast

XMPP as the Marketer’s Golden Egg; Latency as Magic Beans

XMPP has had a meteoric rise in term of its profile and application over the last two years. Part of that is due to the rise of microblogging services such as Twitter or Identi.ca that leverage the XMPP platform to deliver real time updates to users. However, there has been a hiccup in Twitter's usage … Continue reading XMPP as the Marketer’s Golden Egg; Latency as Magic Beans

Attractive Microblogging for Marketers 301

During my presentation called "Leveraging Social Media" at Affiliate Summit East, I took up most of the allotted hour to discuss tools and strategies that affiliate marketers could use to help them both better monitor and better participate in the increasingly important social networks out there in the wild. This is an important issue because … Continue reading Attractive Microblogging for Marketers 301

Twhirl and FriendFeed Room Sharing Coming Soon?

Twhirl (recently acquired by Seesmic) is the most interesting of the Twitter desktop apps. I've never been a big fan as I relied heavily on Twitter's GTalk integration to get real time updates and use Track via XMPP. However, for FriendFeed, Twhirl rocks. So, I found this note from Seesmic's Loic Le Meur interesting... I've … Continue reading Twhirl and FriendFeed Room Sharing Coming Soon?