Tackling Tech Bias for People with Disabilities

Fantastic post… every organization, nonprofit, and church could gain valuable insight from the takeaways here: The best path ahead is to seek out the affected stakeholders and work with them towards a fair and equitable system. If we can identify and remove bias against people with disabilities from our technologies, we will be taking an […]

The future of computers

In-ear devices will be the way we interface with our “computers” (AI assistants) within the next decade… Kuo reportedly says that AirPods are Apple’s most popular accessory ever, and predicts that the company will go from selling 16 million in 2017 to more than 100 million by 2021. — Read on www.theverge.com/2018/12/2/18122232/apple-airpods-upgrade-first-quarter-2019-ming-chi-kuo-rumors

Personal Branding (Not Selling Out)

I’m not a huge fan of the “personal brand” phrase, but I do appreciate how David Bowie (a constructed name and a series of constructed personas) was a “personal brand” of sorts and never in a band (besides those three Tin Machine albums in the early ’90s that we won’t talk about here). Same with […]

“We won’t let that happen.”

Who would have thought the annoying little service that lit up my text messages in 2006 with updates from other text nerds posting to 40404 would go on to become the political and media juggernaut it is today… President Donald Trump on Saturday took to Twitter to allege social media companies are discriminating against prominent […]

Why People Do or Don’t Go To Church

Interesting stats about the reasons Americans attend or do not attend church regularly… “For instance, two-thirds of people who cite logistical reasons or that they “practice their faith in other ways” as very important factors in keeping them away from religious services identify with a religion (primarily Christianity), as do 56% of those who dislike […]

Churches Should Realize That Branding is Dead

As with many things to do with marketing and messaging, churches are way behind the curve when realizing that relationships are much more powerful than advertisements or fancy branding. Marketing data points have already moved larger brands to this realization but there’s still a large vacuum in the world of nonprofit and religious org marketing […]

Video at every stage of the customer journey

Holistic marketing campaigns that are based on customer journeys and utilize a mixture of text, video, and image based ads have always been the vehicle for real results if you had enough budget. It’s great to see Google (YouTube) helping to make this reachable for nonprofits, community groups, and religious orgs with a limited budget […]

My Experiment With Digital Nomadicism

I’m technically on family holiday vacation this week, holed up in a lovely cabin in the mountains north of Asheville. We have wifi here, but I decided to opt for the Touch and my Blackberry (and Kindle of course) over lugging up the Macbook Pro. I’m actually writing this on the Touch with the fantastic […]

Fallacy of Twitter Authority Based on Followers

Michael Arrington backing up Loic Le Meur’s call for something akin to a Twitter PageRank algorithm with authority based on the number of followers: Should Twitter Add Authority-based Search?: “I’m with him on this. Most of the time I just want to read everything people are writing about a topic to more or less take […]