Last Updated on January 9, 2021
Every Friday and Saturday night, we run client website updates focused on speed, security, and just general maintenance. It’s become a ritual of sorts for me over the years to check-in on how things are progressing.
It’s completely nuts to say, but I look forward to these late-night updates as a time to watch the percentages tick upwards as each of our client sites get updated (we’re well over 100 at this point) and dip into a few of them to see how they are progressing.
The typical process takes a couple of hours and allows me time to look back on our business and our relationships with our clients. It spurs thoughts about follow ups I need to take or new pitches I need to do or new services I need to offer to our client partners.
In a weird way, “update time” as I mark it down on my calendar, is a sacred time that is about improvement and reflection. It’s literally that way in regards to the updates and maintenance we’re providing each week, but it’s also an update in terms of the individualized service we offer for our hosting.
There’s such a limited understanding of what website hosting means these days in this era of DIY website building. But for the people that have reached out and become our client partners, it’s something I truly treasure and enjoy.