Do What You Do Well (Unlike YouTube)

YouTube Shorts and these voiceovers are a mistake, in my opinion. YouTube does a few things very well. Long form videos. Discovery marketing. Algorithmic suggestions that draw people in to long binges of watching. 

You don’t need to chase something that you think is a market driver if it’s not a core competency.

Do what you do and do it very well and the market will reward you long-term. These short-term plays expend resources and revenues. 

YouTube Shorts adds TikTok-style artificial voiceovers – The Verge:

YouTube has announced a set of new features for YouTube Shorts, some of which are available now, like a new text-to-speech video narration that lets you add an artificial voiceover. On TikTok, those are the sometimes startlingly robotic voices that you hear a lot on videos with something to promote.

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