YouTube and “Reinforcing” Psychologies

"The new A.I., known as Reinforce, was a kind of long-term addiction machine. It was designed to maximize users’ engagement over time by predicting which recommendations would expand their tastes and get them to watch not just one more video but many more. Reinforce was a huge success. In a talk at an A.I. conference … Continue reading YouTube and “Reinforcing” Psychologies

Video at every stage of the customer journey

Holistic marketing campaigns that are based on customer journeys and utilize a mixture of text, video, and image based ads have always been the vehicle for real results if you had enough budget. It's great to see Google (YouTube) helping to make this reachable for nonprofits, community groups, and religious orgs with a limited budget … Continue reading Video at every stage of the customer journey

Teens Have Officially Moved Beyond Facebook

Wow, these stats are really quite something. Facebook dominates the social media landscape for older Americans, but teens have moved on to YouTube, Instagram, and Snapchat over the last 3-4 years. Astonishing changes in usage percentages and something Facebook, and marketers, should really be concerned about (yes, Instagram is owned by Facebook but the Newsfeed … Continue reading Teens Have Officially Moved Beyond Facebook

10 most downloaded iPhone apps in the world

It might be surprising to Americans, but neither Facebook, Instagram, or YouTube is the most downloaded app on the iPhone anymore. As we continue to move into the 21st Century, we're seeing the rise of Chinese apps and companies. This will only escalate in the coming years, especially as the US seems more preoccupied with … Continue reading 10 most downloaded iPhone apps in the world

Google Embraces Content Marketing on YouTube

Using content that you create inside of your businesses marketing efforts is becoming so important for real success and reach on the social web. Whether it's graphs on Facebook, pictures on Instagram, snippets on Vine or (especially crucial) videos on YouTube, your business should be creating engaging and creative content. Google understands this and is … Continue reading Google Embraces Content Marketing on YouTube

Better Metrics for Marketers Coming to YouTube

YouTube had a small event last night in which it unveiled some of the upcoming tweaks and improvements to its video platform. Included with better video editing tools and more distribution is this interesting tidbit... What’s Next for YouTube (Video Editing, Recommendations, Advertiser Analytics): "—For marketers, the ‘real news was YouTube’s announcement of an impending … Continue reading Better Metrics for Marketers Coming to YouTube