"The new A.I., known as Reinforce, was a kind of long-term addiction machine. It was designed to maximize users’ engagement over time by predicting which recommendations would expand their tastes and get them to watch not just one more video but many more. Reinforce was a huge success. In a talk at an A.I. conference … Continue reading YouTube and “Reinforcing” Psychologies
Holistic marketing campaigns that are based on customer journeys and utilize a mixture of text, video, and image based ads have always been the vehicle for real results if you had enough budget. It's great to see Google (YouTube) helping to make this reachable for nonprofits, community groups, and religious orgs with a limited budget … Continue reading Video at every stage of the customer journey
Wow, these stats are really quite something. Facebook dominates the social media landscape for older Americans, but teens have moved on to YouTube, Instagram, and Snapchat over the last 3-4 years. Astonishing changes in usage percentages and something Facebook, and marketers, should really be concerned about (yes, Instagram is owned by Facebook but the Newsfeed … Continue reading Teens Have Officially Moved Beyond Facebook
It might be surprising to Americans, but neither Facebook, Instagram, or YouTube is the most downloaded app on the iPhone anymore. As we continue to move into the 21st Century, we're seeing the rise of Chinese apps and companies. This will only escalate in the coming years, especially as the US seems more preoccupied with … Continue reading 10 most downloaded iPhone apps in the world
Technically, this is an absolutely fantastic update. They have taken the blunt shapes of the old letters and improved on all of them to create a beautiful wordmark. At small sizes the change is almost imperceptible but at larger sizes the change is a feast. If the way the stems meet the curves on the … Continue reading The Way the Stems Meet the Curves
Using content that you create inside of your businesses marketing efforts is becoming so important for real success and reach on the social web. Whether it's graphs on Facebook, pictures on Instagram, snippets on Vine or (especially crucial) videos on YouTube, your business should be creating engaging and creative content. Google understands this and is … Continue reading Google Embraces Content Marketing on YouTube
Spreading videos you've already made (and the ones you haven't made yet) to social channels is one of the common sense things that many marketers don't do well. On top of that, making sure to do more than just link or embed your videos on sites as if you're simply broadcasting is something most marketers … Continue reading Spreading Too Thin on Social Sites
Instagram, Facebook, Flickr, Twitter, YouTube, Spotify etc are all fantastic… but at the end of the day you have to bring it all back home.
Good show this week from Lisa and Shawn… The Great Affiliate Summit West 2012 Preview Podcast: "This week on the Affiliate Thing podcast, Shawn Collins and Lisa Picarille preview Affiliate Summit West 2012, covering the list of parties, tips for first time attendees, and how to get a free massage in Las Vegas." My middle … Continue reading Falling Off a Segway
Of course YouTube is owned by Google (and continually pwnd by narcissistic 16 year olds judging from the comments) so it makes sense that your Google Account (the one used to login to GMail, GCal, Google Docs, etc) should include YouTube. But I saw this for the first time this evening when visiting YouTube... Did … Continue reading YouTube and Google Account Linkage
We're doing a few videos highlighting the awesome staff of Motive Interactive this week. Here's the first featuring affiliate manager Chris Rodeno: More to come...
After my whuffie post last week, I had a number of people ask me how to keep track of their social reputation beyond just doing Google searches on yourself or your company's name. First of all (and perhaps most importantly), you have to get an RSS reader (aka feed reader). You don't have the time … Continue reading 10 Steps to Tracking Your Social Reputation
For all of you stats monkeys out there who have been waiting patiently to see a geographical breakdown of the viewers of your YouTube videos, the wait is over. You can find YouTube Insight under your www.youtube.com/my_account page: YouTube Insight is fairly simple in its offerings but should be adequate for the needs of most … Continue reading YouTube Insight for Stats
VideoClix.tv is attracting a good deal of attention and for good reason. Basically, anything mentioned in a video becomes a keyword that leads to a clickable affiliate link. Even Revision3's Diggnation is employing their technology... I can't imagine this sort of technology remaining independent for too long and expect to see a Google or someone … Continue reading Videoclix.tv Is the Future?
YouTube had a small event last night in which it unveiled some of the upcoming tweaks and improvements to its video platform. Included with better video editing tools and more distribution is this interesting tidbit... What’s Next for YouTube (Video Editing, Recommendations, Advertiser Analytics): "—For marketers, the ‘real news was YouTube’s announcement of an impending … Continue reading Better Metrics for Marketers Coming to YouTube