Owning your own platform is important, and valuable

I often get the question from clients of why I mostly recommend having your own website on WordPress or a self-hosted platform in the age of Facebook. As companies who built their businesses and traffic flow on the back of Facebook over the years have found out, that can be a very precarious decision. Audience … Continue reading Owning your own platform is important, and valuable

Nonprofits, the smartphone, Facebook, and Google

Interesting thoughts here from the NY Times CEO on how they are shifting focus in relationship to Facebook and Google due to the smartphone revolution ... much of this applies to how nonprofits and churches can do better marketing as well: It’s about how you think about the product and what you’re trying to do … Continue reading Nonprofits, the smartphone, Facebook, and Google

Your logo and Instagram content

Your logo and Instagram content 6

Good advice to consider here, particularly for nonprofits and churches on slimmer marketing budgets looking to make the most impact possible on social media... What about content that doesn’t show a clear logo? What about companies with unbranded or non-logoed products? We’ve seen that a huge percentage of the content shared and posted on Pinterest … Continue reading Your logo and Instagram content

The Importance of Getting Your Details Correct

  My partner Merianna was preaching at a nearby church last month and she needed a time estimate for the drive that Sunday morning. We googled the church and got the address. While on the results page, I noticed their "Hours" stated they were closed. It was a Sunday. That felt... peculiar. It wasn't intentional, … Continue reading The Importance of Getting Your Details Correct

Becoming Entreprenuerial In Your Profession

Earlier this year, my good friend Thomas (a PhD candidate and officiant of my marriage) wrote a very timely post about his decision to blog despite some who advised otherwise... Why I Blog — Thomas J. Whitley: "Though many academics have resisted the move toward 'branding,' it has long been a part of academia. One's … Continue reading Becoming Entreprenuerial In Your Profession

Should You Use WordPress.com or Host Your Own WordPress Site?

I am often asked by Harrelson Agency clients and potential clients if they should use a WordPress.com site or have us build and host a WordPress site for them. Money is often a main concern, as you can pay $100 - 120 a year for a pretty solid WordPress.com site without much fuss. A hosted … Continue reading Should You Use WordPress.com or Host Your Own WordPress Site?

Small Business and Church Unwillingness to Be Personal

'"We believe the new bars will inspire people to not only quickly identify their own symptoms and satisfy their hunger, but give them a new, fun way to call-out friends and family on who they become when they're hungry, too," says Snickers brand director Allison Miazga-Bedrick." Source: Snickers Swaps Out Its Brand Name for Hunger … Continue reading Small Business and Church Unwillingness to Be Personal

I just threw up in my mouth.

"After 127 years under the ownership of the not-for-profit National Geographic Society, one of the world’s best-known media brands will be handed over to 21st Century Fox." Source: Rupert Murdoch Is Buying National Geographic - BuzzFeed News This magazine was my childhood and expanded my worldview beyond Mullins, SC. Ugh.

The ‘Real’ Colonel Sanders and Bad Branding

"Other than not quite looking like him, his voice being different, and his inability to cook the world's best chicken, we thought Norm was the perfect choice to play the Real Colonel," said KFC US CMO Kevin Hochman in a statement. "I think the fans will agree." Source: Norm Macdonald Is the 'Real' Colonel Sanders … Continue reading The ‘Real’ Colonel Sanders and Bad Branding