So long and thanks for all the fish, Twitter.

//giphy.com/embed/12XMGIWtrHBl5e

“Say hello to a brand new Twitter. The company is planning to introduce an algorithmic timeline as soon as next week, BuzzFeed News has learned. The timeline will reorder tweets based on what Twitter’s algorithm thinks people most want to see, a departure from the current feed’s reverse chronological order.”

Source: Twitter To Introduce Algorithmic Timeline As Soon As Next Week – BuzzFeed News

Welp, there goes Twitter.

Sigh.

Ugh.

Damn.

Evidently, there’s talk of an opt-out, but we’ll see.

Internet’s Action and Reaction Loop

NewImage

I’m archiving this snippet and article to revisit in 2020… I wonder if we’ll look back on 2015 as a “tipping point” of the internet as we knew it?

The Declaration of Independence of Cyberspace by John Perry Barlow in 1996 does seem like a long ago dream.

Perhaps immediacy is not a democratizing state of being for modern humans? Literalism is the enemy of imagination, after all.

The Internet’s Loop of Action and Reaction Is Worsening – The New York Times: “Hear me out. If you’ve logged on to Twitter and Facebook in the waning weeks of 2015, you’ve surely noticed that the Internet now seems to be on constant boil. Your social feed has always been loud, shrill, reflexive and ugly, but this year everything has been turned up to 11. The Islamic State’s use of the Internet is perhaps only the most dangerous manifestation of what, this year, became an inescapable fact of online life: The extremists of all stripes are ascendant, and just about everywhere you look, much of the Internet is terrible.”

Twitter’s Target

I started using Twitter in mid 2006, so I’m a little biased… but I still have many expectations and hopes for the platform that I don’t for Facebook, Instagram etc.

Twitter stands(or, it could if it were to become developer friendly again) at the fulcrum point between traditional social networks and the future of online social interaction (messaging platforms) with its following, rather than friending, structure and the ability to send direct messages baked into the architecture.

Now it’s Dorsey’s responsibility to perform a Steve Jobs-esque “second act” in which he returns to the company and rights the ship and steer it away from being perceived or imagined as an “enticing takeover target” …

“The microblogging site’s co-founder and chairman, Jack Dorsey, will replace him temporarily. Although the number of monthly active users topped 300m in the first quarter, growth has been slowing; revenue of $436m, though up 74% year-on-year, was less than expected. Twitter, a relative minnow in today’s tech sea, as the above interactive shows, looks an enticing takeover target.”

Source: Leaving the nest | The Economist

Now you can donate to a political candidate through a tweet. Why aren’t churches using this?

We’ve teamed up with Square to enable anyone in the US to make a donation directly to a US candidate through a Tweet, starting today. This is the fastest, easiest way to make an online donation, and the most effective way for campaigns to execute tailored digital fundraising, in real time, on the platform where Americans are already talking about the 2016 election and the issues they are passionate about.

Source: Political donations, now through a Tweet | Twitter Blogs

I wonder if this will get any coverage during tomorrow night’s Republican Presidential Debate?

Regardless, you can also send me money at my “cashtag” if you’d like to test the system: $samharrelson.

But seriously… why don’t more churches and non-profits use this??

 

Twitter Rolls Out Great New Analytics Update

Twitter quietly rolled out a huge and needed update to its developing analytics offering for businesses using its ad system to promote tweets and accounts.

Google obviously rules the roost when it comes to advertising on the web, but as Google continues to try and find its own footing with the Hummingbird update to better encompass mobile user experience (which is an important and growing traffic segment, of course), Twitter really has a chance to grab and keep substantial traffic when it comes to mobile users. According to Twitter, there are 230 million users of their services globally, and 76% access Twitter on a mobile device. Unlike Facebook, Twitter has a real chance to be a dagger in Google’s side given its focus on the mobile experience.

If it can better deliver ads and messaging to those users, there’s a real income source for Twitter to be had.

By offering companies the ability to segment down to the mobile OS and device versions along with location, this could be a big deal for Twitter over the long haul.

BTW If you’re not reading the Twitter Advertising Blog, you’re missing out.

Previously, we offered advertisers the ability to reach our highly mobile users by targeting only their operating system. Today we’re announcing greater flexibility to this targeting capability: Now all advertisers can segment audiences on iOS and Android by operating system version, specific device, and WiFi connectivity. And we’re also introducing granular reporting analytics for these targeting types across all campaigns.

via Enhanced mobile targeting by device, OS version, wifi | Twitter Blogs.

Twitter Learns from Pinterest

While tools like Storify have been doing something similar to this, Twitter’s newly unveiled custom timelines feature could be incredibly popular (and valuable for your business):

Starting today, we are introducing the ability to create custom timelines in TweetDeck. Custom timelines, which were just announced, are a new type of timeline that you control by selecting the Tweets you want to include.

via Twitter Announces Custom Timelines For Hashtags Or Topics On Tweetdeck, Launching API Too.

For instance, here’s a quick curated timeline I just put together:

!function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0],p=/^http:/.test(d.location)?’http’:’https’;if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src=p+”://platform.twitter.com/widgets.js”;fjs.parentNode.insertBefore(js,fjs);}}(document,”script”,”twitter-wjs”);

Why are these important and not just another random Twitter feature that only a few power users will use?

Think of this as the ability to “pin” Tweets into curated lists as you would do with images around certain topics on Pinterest. While you can do something like that by favoriting tweets (something I love to do), being able to assemble tweets in a non-timed based manner and more focused on certain hashtags or topics is exactly what Twitter needed to compete with other social services.

It looks like Twitter learned a great deal from Pinterest here and this is going to be popular with live sports events and reality shows like The Voice (pictured above). Your business could benefit.