Sam Harrelson

Personal Branding (Not Selling Out)

I’m not a huge fan of the “personal brand” phrase, but I do appreciate how David Bowie (a constructed name and a series of constructed personas) was a “personal brand” of sorts and never in a band (besides those three Tin Machine albums in the early ’90s that we won’t talk about here). Same with Prince. Madonna. Elvis.

It’s a big leap, but creating your space and persona online is more possible than ever:

Your personal brand statement consists of 3 key elements:

• Your target audience: The specific market or people that you serve.

• The value you offer: How you help your target market.

• What makes you unique: Why people choose you over the competition.

— Read on www.shopify.com/blog/116266245-personal-branding-how-to-market-yourself-without-selling-out




Branding on Twitter Study

Jeremiah Owyang continues his insightful series on branding and Twitter with this piece about how brands are succeeding on the Twitter platform.

If you’re at all interested in how microblogging will shape the future of direct performance marketing (it will) and corporate communications (it will), make sure to read this:

Web Strategy: The Evolution of Brands on Twitter: “Last week, I listed out 9 reasons Why Brands Are Unsuccessful In Twitter, and other microblogging technologies. Companies are caught between the minutia of the discussions and their willingness to be human or add value to the conversations. Although a one-sided view of what’s going wrong, now let’s focus on what’s going right.”

It’s amazing to see how much the perception of Twitter has changed in 2 short years. So many people I speak to now see the business application of Twitter (or microblogging in general) whereas a year ago, I was being laughed at for bringing Twitter up in such conversations!