Branding

Personal Branding (Not Selling Out)

August 21, 2018

I’m not a huge fan of the “personal brand” phrase, but I do appreciate how David Bowie (a constructed name and a series of constructed personas) was a “personal brand” of sorts and never in a band (besides those three Tin Machine albums in the early ’90s that we won’t talk about here). Same with …

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Branding on Twitter Study

August 18, 2008

Jeremiah Owyang continues his insightful series on branding and Twitter with this piece about how brands are succeeding on the Twitter platform. If you’re at all interested in how microblogging will shape the future of direct performance marketing (it will) and corporate communications (it will), make sure to read this: Web Strategy: The Evolution of …

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