It’s True, Web Marketers ARE Polluters

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Steve Rubel posits that we are in for a global climate change type scenario on the web caused by the proliferation and unbridled polluting of web marketers…

Micro Persuasion: An All Too Convenient Truth: Many Marketers Pollute the Web: “The web is facing it’s own global warming crisis as marketers continue to pollute it. Consumers are voting with their clicks and eyeballs by engaging with authentic content that adds value, while ignoring the rest.”

I completely agree with him.

Steve’s supposition that consumers (yes, I still hate that term) are ignoring blanket marketing messages is accurate (at least from my stats and many other affiliate and online marketers). Remember how all the characters ignored the massive Coca-Cola billboards in Blade Runner? We’re there. We’re polluters of the senses and the web.

So, what do we do? What’s our analogue to the Kyoto Protocol?

1) Make good content. Be sticky. Offer a long term appeal and value proposition to people. Stop making MFA sites or PPC thin sites. Plus, they just aren’t economical…the margins aren’t there anymore.

2) Go multimedia. Make video, do podcasts, take pictures. People like that kind of thing. See #1.

3) Stop rehashing what everyone else is saying and talk about what you know. Find ads to structure around what you know. Those ads are out there.

4) Stop thinking that StumbleUpon, Digg, Reddit, Twitter, YourMamaHasASocialNetwork are all great places to get traffic. They’re not. They’re terrible traffic for marketers who just want performance conversions. They are good for marketers who are making good sticky content. There are very few marketers like that on the web at the moment.

5) Think outside the box. Brainstorm. Don’t rehash. You can be an individual and be a marketer. Those things are not mutually exclusive despite what Techmeme or the eBooks tell you (and stop reading eBooks).

We do need to clean up our act and build for the future. Or, you can keep playing the short term game while those of us in the performance marketing world evolve and adapt and realize the benefits of a more “green” type of web marketing. Your choice.

so i’ve decided that i’m going to start writing about things that i hate and love about myself here (in no particular order).

blogging about blogging, etc is stupid and not what i want to do here (or there).

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so i’ve decided that i’m going to start writing about things that i hate and love about myself here (in no particular order).

blogging about blogging, etc is stupid and not what i want to do here (or there).

i’m loving ryan adams’ blog these days b/c we (seem to) share a similar sentiment that “everybody wants to go on forever, but i just want to burn out all hot and bright." 

seriously, the best blogs or experiences are those with endings. ze frank’s the show was epic b/c we all knew it would end in a year.  we purchased the feeling. timeless.  people don’t get that.

ryan will kill this thing anyday now. and that’s what makes it so fucking sweet (sorry jangro).

go enjoy now while he’s making the next record, a ton of amazing posts and some downright kickass videos.

(D.R.Adams Films Inc.)

Untitled

i’m loving ryan adams’ blog these days b/c we (seem to) share a similar sentiment that “everybody wants to go on forever, but i just want to burn out all hot and bright.” 

seriously, the best blogs or experiences are those with endings. ze frank’s the show was epic b/c we all knew it would end in a year.  we purchased the feeling. timeless.  people don’t get that.

ryan will kill this thing anyday now. and that’s what makes it so fucking sweet (sorry jangro).

go enjoy now while he’s making the next record, a ton of amazing posts and some downright kickass videos.

(D.R.Adams Films Inc.)

blogging has run its course. we’re back to 1991 with zines.

only difference is that i don’t have to tell my dad i’m making all of these copies for a school report.

thank god.

mp3 of Bill Clinton’s Speech in Asheville

Bill Clinton gave a stump speech here in Asheville last night at Asheville High (here’s a pic from after the speech):

Scrutiny Hooligans » Clinton wows ‘em @ Asheville High: “Love him or hate him, President Clinton knows how to deliver a speech. He’s a master at working a crowd even if he’s ultimately preaching to his own choir (reports have come in that several Obama supporters were denied entrance into the venue).”

Here’s the mp3 and head over to ScrutinyHooligans for the audio stream (runs about an hour).

I Love Project Gutenberg

I’ve been looking for a real world copy of this for a while… and it’s been a free ebook all along:

Myths of Babylonia and Assyria by Donald A. MacKenzie – Project Gutenberg

I’m so jealous of the tools and resources that young people have at their disposal today. Makes me weak-kneed to think of the incredible amount of information my 5 month old daughter will be able to access throughout her life.

Let’s keep the web clean for the next generation.

Doing My Thing

I co-hosted AffiliateThing on WebMasterRadio.fm this week with Shawn Collins (Lisa was sick).

We had a great time and I’m proud to be a member of the “6 Timers Club” on the show (take that, Kurkal).

Affiliate Thing Podcast – March 26, 2008 | Affiliate Marketing Blog by Shawn Collins: “The March 26, 2008 episode of Affiliate Thing features guest co-host Sam Harrelson, since Lisa Picarille was under the weather.

Sam and Shawn were joined by Will Martin-Gill, senior manager of Internet marketing for eBay, to discuss eBay migrating their affiliate program from Commission Junction to in-house.

Also, they cover a new CAN-SPAM ruling, death of Facebook, Sam’s reality show of building an affiliate site, and affiliate link disclosure.”

Here’s the mp3 for your listening pleasure (or you can head here for the stream to listen).