Sam Harrelson

Changing Conceptions of Marriage and Church Marketing

Fascinating stats here for same-sex and different-sex marriages. To think of marriage as a trophy or celebration of what two people have accomplished in life that come together into a new stage directly flies in the face of so much of what churches of all stripes and sizes (but especially my beloved Baptist tradition) have supported:

According to the Census Bureau, the median age at first marriage—the age at which half of all marriages occur—was 27.4 for women and 29.5 for men in 2017. That’s higher than at any time since the Census began keeping records in 1890. It is six years higher than when I got married in 1972 (at the typical age of 24). In my era, a young couple usually got married first, then moved in together, then started their adult roles as workers or homemakers, and then had children. (I scandalized my parents by living with my future wife before I married her.) Now marriage tends to come after most of these markers are attained.

Source: Andrew Cherlin: Marriage Has Become a Trophy – The Atlantic

In an era where church attendance is declining and church donations aren’t keeping up with expenses, it’s interesting to ponder what something like the institution of marriage might mean for the future health of congregations based on their marketing and messaging.




YouTube Donation Cards for Nonprofits

We recently began rolling out donation cards to US creators, which let your subscribers and viewers donate directly from your videos. Just add a donation card, pick a nonprofit, and start doing good. You can choose any United States, IRS-validated 501(c)3 public nonprofit organization and they receive 100% of the money donated. We’re excited to take this first step and look forward to expanding into other countries so creators across the world can power nonprofits they care about.

Source: YouTube Creator Blog: Transform a view into a donation

I could see this being a nice secondary stream of donations for nonprofits and churches in 2016…