“Persistent beliefs which are not just demonstrably false…”

Must read here. I won’t summarize the article as you need to read the entire piece for yourself, but the implications for things I care about very deeply (such as marketing, politics, technology, religion, and education) are serious. Take some time and read: Sloman and Fernbach see this effect, which they call the “illusion of …

“Persistent beliefs which are not just demonstrably false…” Continue Reading >