GeekCast 21: How to Recruit Affiliates

Sam Harrelson on June 5, 2008

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E8956762-6535-4A3B-B3A9-ED44038D9599.jpgShawn Collins, Jim Kukral, Lisa Picarille and I recorded GeekCast 21 on Tuesday. If you’re interested in how to recruit affiliates in this changing landscape, give it a listen…

GeekCast 21: The Art of the CPA Pitch : GeekCast.fm: “The first few minutes of the show describes innovative ways to recruit affiliates outside of the traditional emails and cold calls (which are becoming increasingly ineffective). The conversation steers into the direction of why companies like Apple and Microsoft fight over the ‘cool’ factor in their marketing campaigns.”

The show runs about 80 mins and is filled with all sorts of geeky goodness (Twitter, video, stats, etc).

Azoogle’s Pitch

Sam Harrelson on March 17, 2008

Azoogle’s Don Mathis gives their elevator pitch at AlwaysOn…

Azoogle | AlwaysOn: “AzoogleAds, founded in 2000, is an end-to-end online marketing solutions provider for advertisers, publishers and online affiliates. Initially a pioneer in performance-based marketing, AzoogleAds generates the highest volumes of quality traffic through its affiliate network, its proprietary search technologies and optimization, and its in-house CPM/CPA/CPC Media Buying.”

Head over there to watch the short video. Interesting to hear Azoogle’s take on performance advertising and how they see it as the future of all online advertising, especially CPA.