Sam Harrelson



Sam Harrelson

Are Affiliate eBooks Easy?

Realistic look at eBook creation and publication with lots of detail from a particular detail (don’t agree with him about Amazon though):

E-books Are Not That Easy: “E-book publishing is not as easy as writing a MS Word document and pushing a button, no matter what the bloggers say. Even if you spend a couple of thousand dollars (I know somebody, not me, who spent over $4K on his e-book) it doesn’t guarantee much of anything.”

I’m on the fence here. I’ve not written an eBook (have gone through the laborious process of writing a treeware book for a large publisher though) but I’ve always been tempted. Maybe 2012 is the time for that to finally happen.

I look at what folks like Jim Kukral or Shawn Collins have done and wonder if the publishing process is as hard as the author above makes it sound or if there is some basic tools that simplify things.

Interesting debate.

Regardless, I expect 2012 will be the year when eBooks find complete mainstream adoption and when eBooks transition from a layman’s practice into something more polished and “professional” much like what happened to blogging in the last decade. I don’t think that’s necessarily a good thing at all.




Market Like a Dandelion

I’m a huge Cory Dotorow fan.

So, when I read this, I immediately thought of the affiliate community and the lessons we could learn by thinking of our content production in terms of dandelions instead of our typical mammalian (reproduction and production are very costly and should be protected) point of view…

Locus Online Features: Cory Doctorow: Think Like a Dandelion: I know this for a fact. I review a lot of books on Boing Boing, and whenever I do, I link to the Amazon page for the book, using my ‘affiliate ID’ in the URL. If you follow one of those links and buy the book, I get a commission — about eight percent. I can use Amazon’s reporting tool to tell exactly how many people click on my links, and how many of them shell out money for the book, and here’s the thing: when I link to a book that’s out soon, available now for pre-order, I reliably get less than ten percent of the purchases I get when I link to books that are available for sale now. Nine out of ten Boing Boing readers who buy books based on my reviews don’t want to pre-order a title and wait for it to show up later.

The net is an unending NOW of moments and distractions and wonderments and puzzlements and rages. Asking someone riding its currents to undertake some kind of complex dance before she can hand you her money is a losing proposition. User-interface designers speak of how every additional click between thought and deed lops a huge number of seeds out of the running for germination.

Head over to the link above and read the whole piece. It’s short and good, but worth your time to think on how you can improve your own marketing efforts by taking the dandelion approach.