“Here’s a sure sign of spring, and that Facebook is changing the way marketers create ads… The whole idea is in keeping with the idea of silent movies becoming the future, or at least a future, of advertising. Folks who want to stick around and turn on the sound will get to see and hear steak sizzling. DDB San Francisco is the agency.”
Source: Kingsford’s Facebook Ad Will Reward You With BBQ if You Keep Watching – Video – Creativity Online
Brilliant.