The podcast this week was an interesting experience. Only three of the regular cast were able to attend (Lee, Jeff and myself), so the conversation felt more personal and directed than it has in the past. There’s always a different dynamic in a conversation such as this when only a few people participate as compared to four, five or six.
Again, I think we are slowly increasing the quality of talk and Jeff has done a nice job of improving some of the audio attributes.
Of course we cover the debate over CPA networks and affiliate networks which has raged on the comments here on the site over the last week. I have to defend my policy of not regulating comments in terms of requiring subscriptions, and voice my reasons for having this site in the first place. Jeff elaborates on some of his points he was hoping to get across in the podcast, and Lee provided a couple of great points (which need to be discussed further) in terms of affiliate value and the nature of the industry as the paradigm of online marketing continues to shift.
After listening again, I do realize there were a few points I let Jeff off the hook when I should have stepped in and corrected or disagreed with him (I’m sure you’ll hear them). For example, as a point in our discussion on affiliate networks and his point that the networks seem to be whithering on the vine. That’s not a completely accurate statement, and I wish we could have gone deeper into defining how many things affiliate networks (such as CJ) are doing well in some respects. I’m working hard to call out people on their mis-steps and over generalizations on the podcast, but it’s a work in progress.
Oh, and I make the point again that LINKS ARE DEAD. That might be a subject discussed here on CPN in the near future.
All in all, I’d recommend this as a supplement to the week’s previous discussions on networks.
I encourage thoughts and responses in the comments section!
November 17, 2006
- CPA vs. affiliate networks
- Social media, podcasts & video
- Long term views: affiliate networks
- Sam says, “Links are dead!”
- Lee: Pubcon review
Download the Show (mp3)
[EDIT 11/19 2:00AM: This will be my last time of participating on that podcast as well.]