Another week, another ValueClick buy. European shopping portal Shopping.net has been acquired for 13.3 million dollars by ValueClick.
The buy adds more punch to VC’s European B2C endeavors and allows the company more of a footing to compete with European competitors TradeDoubler and Zanox.
Perhaps just as interesting for ValueClick are some of the other properties Shopping.net owns and operates outside the shopping specturm (million.com, mortgages.net searchengine.net, etc).
“Shopping.net is a great fit for ValueClick Europe,” said Carl White, chief executive officer of ValueClick Europe. “This acquisition expands our online shopping destination site presence in the marketplace, and is another significant step in our European expansion. Shopping.net will complement our other businesses, including PriceRunner, Commission Junction and vcmedia.”
“Europe is an important growth area for ValueClick, and we’re excited to add Shopping.net to our European operations,” said James Zarley, chairman and chief executive officer of ValueClick. “Shopping.net gives Carl’s team greater opportunities to leverage their expertise in monetizing online traffic and expands ValueClick’s overall presence in Europe.”
As we enter 2007 will the European advertising networks begin buying up American properties (some are still at a good bargain price) to compete with ValueClick?
How does this acquisition affect ValueClick’s other B2C shopping portal, PriceRunner?