Yahoo’s Panama Opens to the Public


We’ve all played with Panama by this point, but yesterday the service launched to the general public (without much fanfare or blogging coverage)…

BURBANK, Calif., Dec 12, 2006 (BUSINESS WIRE) — Yahoo! Inc. (Nasdaq:YHOO), a leading global Internet company, today announced that its new search marketing platform, known by its code name, Panama, is now available to advertisers that wish to open a new Yahoo! sponsored search account. Beginning today, U.S. businesses of all sizes can sign up online to begin marketing their products and services through Yahoo!’s easy-to-use, completely redesigned system.

Previously, the system was only open to Yahoo!’s existing search marketing customers that wanted to transition from the old system over to the new platform.

Yahoo is slowly moving over all existing search customers to the new platform. Project Panama does seem to be successful in streamlining Yahoo’s search offerings. However, I’m not sure how much of a dent even an improved Yahoo service will cut into AdSense. One contact referred to this as “Yahoo’s Zune compared to Google’s iPod.”

Have you played with Panama yet? Impressions?

Leave a Reply