Scanbuy, a six year old mobile marketing company has secured $9 million in Series B funding from Longworth Ventures.
Scanbuy’s technology allows consumers to access mobile commerce and mobile marketing services in a simple and intuitive way. Scanbuy’s barcode-capture technology and services platforms are designed for handset manufacturers, wireless carriers, content providers and retailers to enable swift navigation from the handset to the physical world. Scanbuy is widely acknowledged as the leading solution provider in this emerging market which displays strong growth potential for the consumer wireless market throughout the world.
The funds will escalate growth of Scanbuy’s go-to-market efforts, extend its standard 1D and 2D bar code technology leadership in mobile marketing, and expand its operational capabilities to support growing worldwide adoption of the company’s solutions designed to provide a range of information and services to consumers via their mobile devices.
Along with news of their increased funding, Scanbuy also announced the appointment of Jonathan Bulkeley as Chief Executive Officer. Bulkeley oversaw barnesandnoble.com through its initial phases into it’s IPO phase. He also has experience with Sparks Network, IGN and AOL.
Mobile bar scanning technologies continue to amaze me. When will the affiliate networks start promoting mobile coupons that could be sent from one phone to another?