Recently, there have been numerous discussions of hysterics, drama and link baiting by those in the affiliate marketing industry who blog. This discussion has run its course in other sectors of the online marketing and advertising spheres (think TechCrunch, TechMeme and the “echo chamber” discussion if you follow those conversations in the blogosphere).
In the spirit of FTC full disclosure: I think links are dead (that’s not hysterics and extends well outside of “affiliate” marketing), and view link baiting as pretty much worthless. The traffic you get from such antics rarely results in a conversion to reader based on the metrics and experiments I’ve run on my personal blog, so I prefer to engage people’s attention rather than their browser url. My LinkedIn profile is open to full view, so please take a look at that if you want to see where I’ve been, what I’ve done and what it might tell you about my own worldview within the context of affiliate marketing.
So, here are my questions and you’re free to add more:
- Is there a place for blogging in the affiliate world?
- Should it be all practical based or should there also be some speculation, theories and future thinking?
- Is there a litmus test for who you read based on their experience in the industry?