Year: 2006

Gibbs brings more than seven years of online advertising experience to this role. Immediately prior to Revenue Science, Gibbs held the position of director of strategic national accounts at ValueClick Media where her responsibilities included establishing relationships with large brand and top online marketers. Previous to her position with ValueClick, she served as vice president of sales for Fastclick.com. Gibbs has also held various senior sales roles at WebSideStory, a leading web analytics company and pre-IPO ValueClick, Inc. Gibbs holds a bachelor’s degree in accounting from Florida State University.

Misty Gibbs Joins Revenue Science as Vice President of Sales for Behavioral Targeting Network

technorati tags:valueclick, cj, affiliates

Blogged with Flock

Every week on the Weekly Insight Podcast we seem to ask each other if ValueClick is really going to sell CJ. I’m of the constant opinion that no, they will not sell CJ (really, who would sell a two letter domain name these days??). If Google is looking to buy a CPA network they would look elsewhere for a better platform in terms of long term value besides just locked-in merchants (or a better name… maybe one that rhymes with Google?). Interesting earning notes from ValueClick, nonetheless.  The earnings call can be heard here on tomorrow (Wednesday November 1).

ValueClick Inc. reports earnings for the fiscal second quarter Wednesday after the market closes. Shares of digital marketing services company ValueClick fell with the rest of the online advertising sector in September after Yahoo Inc. said a slowdown in automotive and financial services ad spending would weigh on its third-quarter results. STOCK PERFORMANCE: Shares of ValueClick rose 20 percent during the quarter, ending September at $18.34 on the Nasdaq. In the past 52 weeks, the company’s stock has traded between $13.15 and $20.98.

Earnings Preview: ValueClick: Financial News – Yahoo! Finance

technorati tags:valueclick, google, azoogle, wallstreet, commissionjunction

Blogged with Flock

No one or their sister is talking about clickfraud. Sure, AdSense might be the most incredible ad platform ever, but at what cost? What are we in the CPA Network side of things doing to combat the eventual governmental/regulatory and public scrutiny that will inevitably be a result of a glossed-over clickfraud problem in online marketing?? Wayne Porter suggests a potential network with an eye on the prize, but are they taking the right step or are they interested in hopping on the “we have a solution for clickfraud that Google isn’t acknowledging” bandwagon without really offering any solution at all? At any rate, we should all pay attention when Porter addresses the issue of networks taking on clickfraud or spybots…

Think Partnership is going to launch ‘ValidClick Advertising Network’, a click-fraud solution, a network of 1000+ sites that boast proprietary clickfraud mechanisms, at the 10th annual ad:tech New York interactive marketing conference and expo. ad:tech New York is going to be held from November 6 to November 8 at the New York Hilton. We will see them showcase Kowabunga, Secondbite and MarketSmart (competing with Google’s grand plans?).

THK- Starts to Think, Shares no longer Sink – ReveNews – Wayne Porter: Greynets, Malware, Adware & Spyware Research- E-commerce, Online Revenue News & Opinions Since 1998

technorati tags:google, clickfraud, adsense, affiliate

Blogged with Flock

Is Rosenweig correct in his assumption that the market is changing back from a seller’s market to a buyer favored space? I don’t think we’ve hit that point in inventory just yet, but even in the CPA world, this market shift will definitely occur again. This would also supply more reason that Google and other large firms with a good deal of inventory are looking to the world of CPA in hopes of backing out into a favorable effective CPM.

According to Yahoo! COO Dan Rosensweig, a “glut” of cheap ad space was partly to blame for his company’s sagging third-quarter ad revenue, reports Adweek, by way of Yahoo News.
The increase in cheap ad space appears driven by the recent popularity of social networks like MySpace and YouTube. In September, MySpace drove more than 35.7 billion impressions according to Nielsen//NetRatings. Despite the boost in impressions, the metrics company reported that unique visitors to MySpace dropped 4 percent.

In the ad networks space, providers are reporting double-digit gains in ad inventory. According to comScore Media Metrix, ValueClick’s reach is up 11 percent in the past six months and BlueLithium’s 22 percent.

“This is going to change the market dynamics,” says Dan Rosensweig, Yahoo! Inc. COO.

iMedia Connection: A “Glut” of Cheap Ad Space?

technorati tags:yahoo, google, affiliate, adsense, advertising

Blogged with Flock

Does your program rely on search for attracting new affiliates, customers or traffic (most likely, it does)?  Then you need to be aware of “impression fraud”…

What is Impression Fraud?

Does it ever end? This has been a problem since day one with Google’s yield mechanism, but luckily, when you’re bidding on 25 million keywords like we are, I DARE anyone to try and impression fraud us! 🙂

links for 2006-10-30 » Vinny Lingham’s Blog

technorati tags:clickfraud, impression, seo, search, google

Blogged with Flock

What the writer of this piece doesn’t include is the clickfraud problem. Search spamming and gaming search results are a nuisance, but not crippling. Clickfraud money goes to some very nasty places and could bring close scrutiny that would topple the house of cards…

Many of you will agree that Google’s search result relevancy is going down the drain. All search engines are now being clogged with unbelievable amount of search engine spamming, and this trend is booming like never before. Here is why I think this is happening and how search engines such as Google can solve the problem once for all.

Jozef Jarosciak – Blog » Solution for improving Google’s search result relevancy!

I’ve heard from my sources that the Google Multimedia branch (video, music, audio) will be based in their new(er) Chicago offices. Here’s a listing from Craig’s List with some info on that…

Audio Account Coordinator, Google Audio – Chicago

This position is based in Chicago, IL.

The Audio Account Coordinator’s primary responsibility is to provide support and maintenance to Media Account Management team and assigned clients.

Google: Audio Account Coordinator, Google Audio – Chicago

Google launched Google Co-Op a short time ago, and it hasn’t taken long for some in the affiliate marketing space to create a Google powered search engine specifically tailored to the affiliate marketing world.  Specifically Affiliate Classroom has launched AFFoogle. I hope to get in touch with them sometime in the coming week to discuss numbers and what their aims are with this endeavor.  Trouble is, the affiliate marketing universe is composed of many different galaxies that are had to nail down to specific sites. The larger Google search engine does a better job of allowing interested users to find information about specific marketers, affiliates, or programs simply because Google is just so large. Limiting something as varied and wide ranging as Affiliate Marketing to a couple of hand selected sites doesn’t do the industry justice but comes across as heavy handed editor work.

Ah, the annual ritual of long flights, business card updating and Plaxo checking is occuring (I hate Plaxo, by the way). That can only point to the immenent coming of AdTech NY. Some go for the networking, some for the presentations and most for the parties.
I still have never had a worthwhile business discussion at one of the parties, and I’ve surely enjoyed many of them over the last five years. However, our industry does love to party based on the numerous opportunities to do so.
What’s the payoff, though? Is sponsoring a party at a major industry event like Affiliate Summit or AdTech worthwhile for a network or firm? I’ve heard mixed reviews from various people and I’d love to see hard numbers rather than just stacks of business cards that probably won’t get beyond a SalesForce entry or cold call at the most. I’m still skeptical of booths too, but that’s a personal bias I’ll explain later.

CPA Empire gets things rolling with their party announcement at Crobar (the flash animation on this site will give you a seizure, so be careful) in NYC. By the way, you typed “their” instead of “there” in the last sentence, Missy…

“You’re Invited!

If you’re heading to ad:tech NY in two weeks you won’t want to miss out on the biggest party of the conference. Join 1,500 of your friends for the Get Real Results Party! As one of the proud sponsors of this annual event, we want to make sure that all of our Affiliates have the chance to attend.
When: Monday, November 6, 2006
Where: Crobar
Doors will open at 9:00pm
If you would like to join us, please Click Here to visit the online registration form and add your name to the guest list. All guests must register in advance, so don’t miss your chance to attend the hottest party in the city!
We will send out additional updates as the conference gets closer, but their are a limited number of tickets available so get yours now!”

From the Azoogle Ads Newsletter…

AzoogleAds 2.0 is just around the corner, and it is stocked with the tools you need to help you optimize your campaigns and ultimately make you more money!
WATCH YOUR EMAIL – They will be transitioning in stages and the
email will alert you when it’s time for YOU to start the transition.

What does the new AzoogleAds 2.0 system offer?
Here are just a few of the upgrades:

* Improved reporting – real-time custom reporting as well as the basics you expect such as eCPC and conversion rate calculations. View traffic and conversions by the hour, by traffic type, and creative reports, among many others
* Unparalleled search functionality – search for offers by name, ID, status, traffic type, category – the list goes on
* Customized affiliate homepage – there are graphs, recommended offers, news, alerts, and common tasks at a glance on the home page
* Payment Options – you can request one of three payment options
* Affiliate Manager Communications – see who you’re working with and how you can reach them

So what’s happening next? In the next 10 days, your affiliate account will be transitioned to AzoogleAds 2.0. Once you have been transitioned, you will no longer have access to AzoogleAds 1.0. In order to enjoy the benefits of the new AzoogleAds 2.0 system you will need to change your ad links within three months of being moved over to 2.0. Your affiliate manager can answer any questions you might have on swapping out your ad links.

From the Azoogleads Newsletter. Read the rest of the important transition details are at the Azoogle Forum.