Ubuntu founder Mark Shuttleworth chats about Microsoft, marketing and open software… Q: What about growth in adoption rates, any kind of numbers that you can give me? A:We know now that there are probably at least 8 million [Ubuntu] users…. and later… On the other hand, what they do want to do is they want … Continue reading Ubuntu Founder on Microsoft Challenge; Ubuntu Has 8 Million Users
Today is the last day of 2006 and tonight at midnight we’ll pass that spot in space and time in our planet’s revolution around the nearest star which people and places around the earth following the Gregorian Calendar mark as the beginning of a new year. The calendar that we use to mark this new … Continue reading Circles and Cycles: Online Marketing’s Revolution
Here’s the last part of our series (unless you’d like a particular service/platform covered)… how are merchants/marketers/affiliates using or not using Wikipedia? Wikipedia has received tremendous press and is appearing at the top of organic search engine results on every platform for most topics. Aside from the “Affiliate Marketing” entry, I’ve not been able to … Continue reading Can Wikipedia Work with Affiliate Marketing?
Everyone’s blogging. But, how are merchants and affiliates utilizing RSS to improve their programs? Is RSS a viable channel of commerce communication or just Web2.0 hype? Continue reading Can RSS Work with Affiliate Marketing?
I’ve been schooled. Asa Dotzler (community coordinator of many Mozilla Foundation projects including Bugzilla, the Quality Assurance Program, co-founder of Spread Firefox and fellow lover of astronomy) and I have been trading comments here on CPN regarding the FF browser and it’s community. I’ve included the initial part of the post which stirred the conversation … Continue reading Firefox, Online Marketing and Community
AdventureQuest, from Artix Entertainment, is a four year old flash based online role playing platform hoping to sustain a community in an already crowded field dominated by World of Warcraft. However, AdventureQuest has taken a unique twist with its plans to enroll members by signing up with the affiliate management company Partnercentric and starting a … Continue reading AdventureQuest – Online RPG with Affiliate Program
Yes, this is another tagging ring, and yes I’ve used the term “meme” (apologies to Shawn Collins and David Lewis). However, this one came from a blogger I hadn’t yet heard of and supports good causes, so I’ve posted this here. What if the game of Blog-Tag going around the blogosphere in which bloggers are … Continue reading Charity Tagging
If you haven’t listened to the latest AffiliateThing by Shawn Collins and Lisa Picarille, you need to download that now and give a quick listen. There’s some interesting stuff on there for your listening pleasure. One of the things they hit on are our ongoing posts about affiliate marketing and web2.0 platforms such as Twitter … Continue reading Can MySpace Work With Affiliate Marketing?
Michael Arrington is announcing on TechCrunch that PayPerPost is acquiring Performancing, the blog advertising platform. A number of blogs in the online marketing sector use Performancing (such as Linda Buquet and Steve Rubel among 28,000 others), and I wonder how this will affect or not affect their use, of the Performancing platform. Is this a … Continue reading PayPerPost Acquires Performancing
Could affiliate marketing, or online marketing for that matter, ever work on a complete open source model? Or perhaps to frame the question more appropriately… Could an affiliate marketing network, broker, agency or even publisher ever succeed (yes, I know that’s a subjective term) with an open source model? Continue reading Open Sourcing Affiliate Marketing
The much talked about MyAffiliateProgram v9 platform has landed another large merchant client. Intuit Inc. has announced that it will use MyAP for its Quicken and QuickBooks affiliate programs. “Intuit has joined a number of our marquee clients, like Yahoo! Search Marketing and Yamaha, in choosing MYAP to manage their affiliate relationships,” said Todd … Continue reading Quicken and Quickbooks Move to MyAP
Small merchants who rely on channels such as affiliate marketing could possibly be feeling some unwanted side effects of the adoption of IE7 and other web browsers such as Opera in January when Microsoft will begin to use a new verification feature to stop phishing scams. The problem could be in a new digital certificate … Continue reading Will the New SSL Safety Features in IE7 Hurt Small Merchants?
Scott Jangro has released his Affiliate Blog List project. It’s part affiliate blog index where you can perhaps discover some new affiliate marketing blogs. It’s part RSS reader where you can see the latest affiliate blog entries all in one place. And it’s part Digg — you can give individual blog entries a boost in … Continue reading The Affiliate Blog List
Maybe the Flaming Lips have it right on their new album… If you knew all the answers and could give it to the masses? Would you do it? No no no no no no are you crazy? Almost THREE years ago I wrote the following piece about online advertisements, spyware, banners, pops, email and the … Continue reading It’s Alright Ma (I’m Only Advertising) Revisited
Verizon is going to begin allowing the placement of ads on the phones of users… Beginning early next year, Verizon Wireless will allow placement of banner advertisements on news, weather, sports and other Internet sites that users visit and display on their mobile phones, company executives said. In terms of online marketing, this is a … Continue reading Verizon to Accept Ads on Mobile Phones and Online Marketing Implications
The blogosphere has been all abuzz with the latest news from Jimmy Wales, the founder of Wikipedia, in that he is attempting to construct a human generated search platform to rival Google. Search is part of the fundamental infrastructure of the Internet. And, it is currently broken. Why is it broken? It is broken for … Continue reading Google’s Incentive and the Open Source Movement in Online Marketing
First, Time Magazine anoints web2.0 users as the “Person of the Year” (see below for conversations on whether or not that includes those involved in the affiliate marketing community). Now, Newsweek is describing 2007 as the “Year of the Widget.” “It’s better than advertising,” says Om Malik. “It’s in front of your eyes constantly; that … Continue reading Newsweek Says 2007 Is the “Year of the Widget”
The Holidays are in full swing here, but I wanted to give you two quality posts to check out if you have any down time this weekend… Google’s Matt Cutts discusses page view data and defends Yahoo… I want to come to Yahoo’s defense about something. A recent spate of reports says that Yahoo has … Continue reading Matt Cutts on Pageviews and Rubel Says Google Digs Digg
I hope everyone has a fun, happy and warm holiday where ever you are and whatever you are doing. Marketing is a distinct human endeavor in which we attempt to persuade, either directly or indirectly, others of the valuable nature of some service, product, program or idea that they are not yet aware of or … Continue reading Happy Holidays and Thank You’s
Widgets will be hot in online marketing in 2007. Why do I keep insisting that? The metrics are right, the market is in demand, the new OS systems rolling out (Vista, Mac’s new OS X, and even Linux distro’s like my beloved Ubuntu) are encouraging widget use, and consumer adoption has begun now that the … Continue reading All Widgets Considered