I’ve been experimenting with blogs and static websites for a few of the affiliate sites I run and manage.
Within the last 3 moths, the blogs have finally over taken the static web pages in terms of profit. This is utterly crazy to me because I’ve been updating the content on the blogs while the niche sites have been relatively stagnant in terms of content. Plus, it’s much easier/cheaper to build a blog affiliate site rather than a static site because the content should come easy!
Does that mean that content isn’t that important for an affiliate site?
I would argue no, because I’ve seen an increase in repeat IP’s processing repeat purchases. For instance, one of the affiliate sites I manage is a NASCAR themed site (I don’t miss a race), and the repeat buyers are about 79% higher on the blog/content site rather than the static content site.
So, if you’re going to do affiliate marketing, make sure you consider the type of content you are providing to keep the visitors coming. Repeat visitors/customers are invaluable!