I’m still rather bear-ish on the prospects of continued growth for the internet advertising universe. That sounds heretical given my job and lifeblood, but we can’t expect the continuing economic downturn here in the US to support continued online growth.
New figures released by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers show that internet advertising continues to grow to record levels, with the 3rd quarter internet ad spend in the United States hitting $5.2 billion, a $1.1 billion/ 25.3% increase over the same quarter in 2006.
In fact, I think we’re headed for more than a bubble pop of web2.0 as ad budgets will certainly be one of the first things to get slashed when the economy takes its eventual nosedive. In the midst of all that doom and gloom, I do see the smart and adaptable small companies weathering the kill-off, just as our mammal ancestors did a few million years ago.