Last Updated on February 17, 2008
Shawn Collins has made the annual AffStat Report available for purchase and download. For anyone interested in the nitty gritty metrics of affiliate marketing, this is a must read.
The survey covered the overall statistics for affiliate programs, as well as a number of issues that face affiliate managers.
Areas covered in the survey included affiliate networks, staffing, affiliate recruiting, and management.
The survey question responses were broken out by affiliate program type: pay per lead, and pay per sale.
The AffStat 2008 survey also includes a section where affiliates managers can sound off in their own words on a variety of industry issues.
Plus a guide to affiliate recruiting, and resources for affiliate managers with dozens of hotlinks to affliate marketing message boards, blogs, and newsletters.
I avidly look forward to the AffStat Report every year and highly recommend the report for anyone involved in affiliate marketing (merchants, affiliates, bloggers, etc) because of the nature of the information included and compiled. Simply put, it’s hard to come across quality data about affiliate marketing like what is available in the report.