We’ve been using Twitter’s official Analytics back-end with our clients since 2011. Previously, you had to participate in Twitter’s advertising program to get access but it seems as if Twitter has opened up Analytics for every user now…
Twitter analytics: Tool lets you see which tweets your followers are actually reading.: “Twitter user @bdconf noticed yesterday that logging into analytics.twitter.com brings up a page designed to help you get started advertising on the site. From there, clicking ‘analytics’ in the top menu bar allows you to view things like where your followers are located, who else they tend to follow, and how many people clicked on each of your recent tweets.”
Analytical packages are the meat and potatoes of our agency, so we’re excited that more people get a glimpse of what kind of data we work with in dealing with clients.
Specifically, Twitter Analytics do three nifty things:
– Help us understand how much website content is being shared across Twitter
– Allow us to see the amount of traffic Twitter sends to our clients’ sites or campaigns
– Measures the effectiveness of sharing buttons etc
Our normal client setup for a Twitter campaign also includes implementation with the awesome ThinkUp stats app (which goes much deeper into the data than Twitter Analtyics) as well as a custom shortened URL and stats flow through bitly. Of course, we tie that altogether with Google Analytics.
Shawn Collins points out a nifty WordPress plugin for split A/B testing on affiliate sites or any landing page that requires optimization…
A/B Testing: “For the uninitiated, split or A/B testing is a process where you serve up different versions of your page to different visitors to determine which is more effective.
I’ve tried various ways in WordPress and found they were largely a hassle, until I came across the Simple Page Tester plugin.”
I’ve tested Simple Page Tester with a paid search campaign as well as a Facebook Ads campaign linking out to a micro-site lead generation page and it definitely does the trick.
Interesting concept for a company looking to posit itself in the already heated analytics space…
Parse.ly Will Launch Its Pageview-Generating Machine Called “Dash” This Month | TechCrunch: “Dash aims to help publishers increase pageviews by providing insight into what topics are trending and what topics they should write more about or less about, among other things. But most importantly, its predictive analysis engine is able to recommend what topics publishers should cover right now to be on top of future trends. Simply put, it’s a pageview-generating machine.”
Dash sounds like it might have the predictive chops to fill a gap between aggregate analytics programs and more real time programs by focusing on the predictive side of things.
The question will be whether it actually works for niche sites and not just mega Twitter-style trends.
If Dash does work well with niche traffic predictive analysis, it could be a very very useful tool for affiliates.
Keep an eye out.
For all of you stats monkeys out there who have been waiting patiently to see a geographical breakdown of the viewers of your YouTube videos, the wait is over.
You can find YouTube Insight under your www.youtube.com/my_account page:
YouTube Insight is fairly simple in its offerings but should be adequate for the needs of most YouTubers. It reminds me of a simplified Google Analytics.
Oddly enough, the majority of my viewers are 45-55 year old males. Darn.
Shawn Collins has made the annual AffStat Report available for purchase and download. For anyone interested in the nitty gritty metrics of affiliate marketing, this is a must read.
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