We've been using Twitter's official Analytics back-end with our clients since 2011. Previously, you had to participate in Twitter's advertising program to get access but it seems as if Twitter has opened up Analytics for every user now... Twitter analytics: Tool lets you see which tweets your followers are actually reading.: "Twitter user @bdconf noticed … Continue reading Twitter Analytics Now Open For All
Shawn Collins points out a nifty WordPress plugin for split A/B testing on affiliate sites or any landing page that requires optimization... A/B Testing: "For the uninitiated, split or A/B testing is a process where you serve up different versions of your page to different visitors to determine which is more effective. I’ve tried various … Continue reading WordPress A/B Testing with Simple Page Tester
Interesting concept for a company looking to posit itself in the already heated analytics space... Parse.ly Will Launch Its Pageview-Generating Machine Called “Dash” This Month | TechCrunch: "Dash aims to help publishers increase pageviews by providing insight into what topics are trending and what topics they should write more about or less about, among other … Continue reading Dash and Affiliate Pageviews?
For all of you stats monkeys out there who have been waiting patiently to see a geographical breakdown of the viewers of your YouTube videos, the wait is over. You can find YouTube Insight under your www.youtube.com/my_account page: YouTube Insight is fairly simple in its offerings but should be adequate for the needs of most … Continue reading YouTube Insight for Stats
Shawn Collins has made the annual AffStat Report available for purchase and download. For anyone interested in the nitty gritty metrics of affiliate marketing, this is a must read. The survey covered the overall statistics for affiliate programs, as well as a number of issues that face affiliate managers. Areas covered in the survey included … Continue reading AffStat 2008 Report Available