analytics

Twitter Analytics Now Open For All

We’ve been using Twitter’s official Analytics back-end with our clients since 2011. Previously, you had to participate in Twitter’s advertising program to get access but it seems as if Twitter has opened up Analytics for every user now… Twitter analytics: Tool lets you see which tweets your followers are actually reading.: “Twitter user @bdconf noticed yesterday that logging into analytics.twitter.com brings up a page designed to help you get started advertising on the site. From …

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WordPress A/B Testing with Simple Page Tester

Shawn Collins points out a nifty WordPress plugin for split A/B testing on affiliate sites or any landing page that requires optimization… A/B Testing: “For the uninitiated, split or A/B testing is a process where you serve up different versions of your page to different visitors to determine which is more effective. I’ve tried various ways in WordPress and found they were largely a hassle, until I came across the Simple Page Tester plugin.” I’ve …

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Dash and Affiliate Pageviews?

Interesting concept for a company looking to posit itself in the already heated analytics space… Parse.ly Will Launch Its Pageview-Generating Machine Called “Dash” This Month | TechCrunch: “Dash aims to help publishers increase pageviews by providing insight into what topics are trending and what topics they should write more about or less about, among other things. But most importantly, its predictive analysis engine is able to recommend what topics publishers should cover right now to be on …

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YouTube Insight for Stats

For all of you stats monkeys out there who have been waiting patiently to see a geographical breakdown of the viewers of your YouTube videos, the wait is over. You can find YouTube Insight under your www.youtube.com/my_account page: YouTube Insight is fairly simple in its offerings but should be adequate for the needs of most YouTubers. It reminds me of a simplified Google Analytics. Oddly enough, the majority of my viewers are 45-55 year old …

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AffStat 2008 Report Available

Shawn Collins has made the annual AffStat Report available for purchase and download. For anyone interested in the nitty gritty metrics of affiliate marketing, this is a must read.

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