Open Sourcing PPC Policy Creation

I noticed from one of brianlittleton‘s tweets that ShareASale is putting together an “open source” PPC policy creation template…

Open Source the PPC Policy Creation – ABestWeb Affiliate Marketing Forum: “One of the things that we will be doing is providing a list of things that a Merchant should and must consider when generating a ‘good’ PPC policy. For example, some Merchants consider things like their ‘domain name’, or ‘TM’, but don’t consider that same word in conjunction with another term such as ‘special’ or ‘vs. a competitor’ …

So – I am here offering and asking for a collaborative effort to generate a template/wishlist/helpsheet for Merchants who want to generate a policy.”

Lots of great stuff going on in that thread at ABW and it’s awesome to see a network reaching out to both affiliates and merchants in such a manner. Go over and participate if you have thoughts on the issue (and who doesn’t?!).

As always, nice work, Brian.

Posted by Sam Harrelson

I'm the head of Harrelson, where we work with churches, nonprofits, and businesses on marketing strategy and consulting. This has been my personal blog about marketing, tech, religion, art, history, scifi, family, and life in general since 2006.

2 Replies to “Open Sourcing PPC Policy Creation”

  1. good work boy.

    Reply

  2. good work boy.

    Reply

Leave a Reply