Open Sourcing PPC Policy Creation

I noticed from one of brianlittleton‘s tweets that ShareASale is putting together an “open source” PPC policy creation template… Open Source the PPC Policy Creation – ABestWeb Affiliate Marketing Forum: “One of the things that we will be doing is providing a list of things that a Merchant should and must consider when generating a ‘good’ PPC policy. For example, some Merchants consider things like their ‘domain name’, or ‘TM’, but don’t consider that same …

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PMA and Datafeeds

Interesting possibility for the thread that Rebecca just posted on the Performance Marketing Alliance’s blog regarding Haiko’s datafeed standard from 2005: Data Feed standard update at Performance Marketing Alliance: “Haiko de Poel just emailed me with a link to a data feed standard he developed in 2005 and posted on A Best Web. It is really concise and certainly looks like it covers details important to affiliates.” This is the sort of involvement that a …

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GeekCast 23: Can’t We All Just Get Along?

This most recent episode of GeekCast is the best we’ve done. We spend a great deal of time talking about the ABW and Performance Marketing Alliance controversy and our own frustrations with how things are playing out. GeekCast 23: Can’t We All Just Get Along? : GeekCast.fm: “The show kicked off with discussion around the ABestWeb forum thread on the Performance Marketing Alliance initiative and whether or not affiliate marketing as an industry is being …

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Is the NY State Affiliate Tax That Big of Deal?

There has been much hand wringing in the world of affiliate marketing over the so-called New York state “affiliate tax.” However, as Trust points out on ABW, it doesn’t seem that 99% of merchants running affiliate programs care much… How Are Merchants Finding Out About This? – ABestWeb Affiliate Marketing Forum: “Looking at this list and I only see about 40 merchants (so far) which is maybe at most 1% – 2% of merchants with …

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Some Merchants Removing NY Affiliates?

Thanks to @Trust on Twitter for the link to ABW forum discussing the NY State affiliate tax issue and the possibility that some merchants such as Drs Foster and Smith are removing affiliates based in New York state due to a new state law there attempting to collect taxes (and back taxes) on internet commerce: The NEW NY Internet TAX Law – ABestWeb Affiliate Marketing Forum: “It begins Dear xx: Due to the new online …

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