ppc

Google’s Ads Updates in Search Results

We manage a number of Google Ads campaigns for clients. We’ve definitely noticed an uptick in desktop CTR’s since the updates (same as what happened with mobile last year). But a Google Ads campaign is only as good as the conversions it drives. If the quality tanks b/c of more junk clicks, ad spends will …

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Open Sourcing PPC Policy Creation

I noticed from one of brianlittleton‘s tweets that ShareASale is putting together an “open source” PPC policy creation template… Open Source the PPC Policy Creation – ABestWeb Affiliate Marketing Forum: “One of the things that we will be doing is providing a list of things that a Merchant should and must consider when generating a …

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AvantLink Throwing Email and Search Affiliates Under the Bus

AvantLink has a post on their blog addressing the now effective (as of June 1) New York state “affiliate tax.” While most of the post does a good job of laying out the issue with practical examples, this part at the end of the post caught me by surprise: New York Sales Tax, Merchants and …

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