Having worked on both the network and publisher side of affiliate marketing over the years, I’ve definitely wracked my brain for a solution to the affiliate approval process problem (hereafter known as AAPP… kinda catchy, no?).
Jamie Birch has a new in-depth post on the issue from an affiliate manager’s point of view. Jamie has just launched his new JEB Commerce OPM company and is heavily dealing with the AAPP now.
Jamie’s previous work at Coldwater Creek and Converseon gives him authority on this issue, so if you’re a new affiliate wondering why you got denied for a program, definitely give his post a read (plus subscribe to the blog because it’s loaded with good content already):
Why is my application to affiliate programs always denied? | JEBCommerce – Affiliate Management and Online Advertising: “Along with the known affiliates applying to your program, there are hundreds and thousands of applications that come through that are either suspect, fraudulent or simply incomplete. If you are an affiliate manager reading this, you’ll probably be nodding your head and maybe even have a chuckle. If you are an affiliate that seems to receive more denials than approvals when you apply to programs, this article is just for you. I’d like to highlight some of the things that managers see every day that you may be doing and need to avoid in order to get your applications approved. So let’s get started…”
Perhaps most valuable of all are the list of suggestions at the bottom. Good stuff.