Sam Harrelson



Sam Harrelson

Jangro on Affiliate Networks and Social Media



Must read from Scott on why some affiliate networks “get” social media (or just social participation on the web) and some fail every time:

Affiliate Networks and Social Media | Jangro.com: “Commission Junction is, again, the only one missing from the party. Surely if Todd Crawford, Lisa Riolo, and Brian Caldwell were still there this would be a different story. Or me, for that matter.

It seems to me that the basic pre-requisite to a company attaining a successful social media presence is that they’ve got at least one person who is (a) interested and already heavily involved in social media, and (b) in a position that the company trusts them to represent.

How does that not happen at a company like CJ? This is not to judge (though I’m sure somebody will), but to ask the purely academic question, seriously, why?”

Personality, personality, personality.



Posted: 11.06.2008

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