Hashtags were “invented” or proposed for Twitter users way back in 2007 when we were still trying to figure out how Twitter worked and might work better. The hashtag caught on and has become an accepted part of global culture from uprisings to Super Bowls.
It’s no surprise to see the hashtag become part of the Facebook platform, and it would serve those of us using Facebook for marketing to make sure that we’re using hashtags to their optimal state in our campaigns:
Facebook Copies Twitter Again, Adds Hashtags: “Facebook today announced that it is bringing hashtags to its service, letting users add context to a post, indicate that it is part of a larger discussion, as well as discover shared interests. The company says hashtags have become ‘a vital part of popular culture’ and since it has seen users using them on the social network organically, it has decided to actually implement the feature.”
I’m excited to see what types of interactions this will open up with more users, especially in terms of discovery marketing.
This is potentially huge for advertisers.