More on Facebook’s Graph Search

Great read over on Wired about Facebook’s slightly creepy but insanely cool Graph Search…

How Facebook Builds a Digital Signature for You (And Your World) | Wired Enterprise | Wired.com: “Until around 2010, the information now mapped by the Entities Graph lived in your Facebook profiles, as plain text, and these strings of text weren’t linked to any additional information — information that would describe, say, what a school is or which of your friends may have gone there. But then Facebook rolled out object pages, the Like button, and check-ins, making it possible for people to interact and connect with things much the same way they did with people.”