Airbnb has released a revision of its site, which is very 2014 modern in its flatness and active card based structure. It’s interesting, but nothing revolutionary or forward looking inside the Silicon Valley bubble. The best aspect is that we’re finally seeing the transition of the cards interface from services to actual physical interactions / products.
The more exceptional part of Airbnb’s visual revision is how they are treating their otherwise lukewarm logo. Airbnb is a confederation of hosts and potential users. While it has to be centralized in terms of the service, listings, etc the very nature of the business is to be democratized. It’s interesting to see their logo embracing that and making the decentralized nature of the business part of its core identity:
“The most revolutionary thing about this brand evolution is we are giving it away to the community,” Mr Conley says. “We are moving from an era of mass production to more individualised production… This is an extension to that. A host with a singular listing in Notting Hill could create their own logo and now we’ve created a micro-entrepreneur with their own brand.”