Sam Harrelson

Your logo and Instagram content

Good advice to consider here, particularly for nonprofits and churches on slimmer marketing budgets looking to make the most impact possible on social media…

What about content that doesn’t show a clear logo? What about companies with unbranded or non-logoed products? We’ve seen that a huge percentage of the content shared and posted on Pinterest is logo-free. It’s important to go beyond the logo to get the whole story of an image—how brand content is shared over time, who has shared that content and who has influence in getting it shared

via Brands Must Look Beyond the Logo to See the Big Picture – Adweek



Check Your Logo Against AI

 

Logo Rank is an AI system that understands logo design. It’s trained on a million+ logo images to give you tips and ideas. It can also be used to see if your designer took inspiration from stock icons.

via Logo Rank – Check your logo design with deep learning

Little more “machine learning” than “AI” but I’ll give them the benefit of the doubt. Still, this is a pretty handy tool I’ll be using to convince a few clients that their logo might need an update.

Don’t get me started on church logos, btw…



Airbnb’s New Logo

Airbnb Belo

Airbnb has released a revision of its site, which is very 2014 modern in its flatness and active card based structure. It’s interesting, but nothing revolutionary or forward looking inside the Silicon Valley bubble. The best aspect is that we’re finally seeing the transition of the cards interface from services to actual physical interactions / products.

The more exceptional part of Airbnb’s visual revision is how they are treating their otherwise lukewarm logo. Airbnb is a confederation of hosts and potential users. While it has to be centralized in terms of the service, listings, etc the very nature of the business is to be democratized. It’s interesting to see their logo embracing that and making the decentralized nature of the business part of its core identity:

“The most revolutionary thing about this brand evolution is we are giving it away to the community,” Mr Conley says. “We are moving from an era of mass production to more individualised production… This is an extension to that. A host with a singular listing in Notting Hill could create their own logo and now we’ve created a micro-entrepreneur with their own brand.”

via Airbnb says its new logo belongs to everyone | Tech blog.